Short answer: we tested 20 solar company websites on a phone. Only 3 showed their main content in 2.5 seconds or less, which is Google’s line for a good load, and 8 took more than 10 seconds. All 20 have a quote, savings or consultation button, 17 have a tap-to-call link, 10 have a form on the homepage and 5 have chat. The solar websites worth copying load fast, say “solar” and the area in the first line, and make the quote one tap away.
Key takeaways
- 3 of 20 solar homepages loaded their main content in 2.5 seconds or less on a phone: Namaste Solar (1.1 s), Solar Bear (1.3 s) and LightWave Solar (2.3 s). The slowest took 38.2 seconds.
- Every site has a button that asks for a quote or offers a savings estimate.
- 3 of 20 have no tap-to-call link on the homepage.
- All 5 sites with chat took 8.5 seconds or longer to load. Solar Bear shows a fast site can still carry a form.
- Only 8 of 20 headlines say “solar” and the place. Two homepages have an empty headline.
How we tested these 20 solar websites
Most “best solar website design” lists judge sites by a desktop screenshot. Homeowners usually research solar on a phone, often after seeing an ad or a neighbor’s panels, so we tested what they get. Every test ran on November 13, 2026.
- Speed: we ran each homepage through Google PageSpeed Insights on the mobile setting, once per site. We recorded the performance score (0 to 100) and how many seconds the main content took to show (Google calls this Largest Contentful Paint). Google counts 2.5 seconds or less as good. One test is a snapshot, and results move a little from run to run.
- Ways to reach them: we opened each homepage in Chrome and checked for a tap-to-call phone link, a form with a phone, email or message field, a chat widget, and a button that asks for a quote, a savings estimate or a consultation. This is a homepage check only. A phone number shown as plain text doesn’t count.
- The list: 1 is a solar company from the earlier version of this post. The other 19 are the first local solar installer website in Google’s results for “solar company” plus a city, in 19 areas across the country. We skipped directories, national brands, panel makers and utility-scale developers, because their sites aren’t built to win local installs. None is a Demand & Convert client.
Results at a glance
| # | Solar company | Where | Mobile score | Main content shows in | Tap-to-call | Form | Chat | Quote button |
|---|---|---|---|---|---|---|---|---|
| 1 | Namaste Solar | Denver, CO | 100 | 1.1 s | Yes | No | No | Yes |
| 2 | Solar Bear | Orlando, FL | 83 | 1.3 s | Yes | Yes | No | Yes |
| 3 | LightWave Solar | Nashville, TN | 88 | 2.3 s | Yes | No | No | Yes |
| 4 | CE Solar | Utah and Wyoming | 76 | 4.1 s | Yes | No | No | Yes |
| 5 | SolarTopps | Phoenix, AZ | 51 | 4.8 s | Yes | No | No | Yes |
| 6 | Greenway Solar | Minneapolis, MN | 59 | 5.3 s | Yes | Yes | No | Yes |
| 7 | KW Solar | Houston, TX | 74 | 6.2 s | No | No | No | Yes |
| 8 | Robco Electric | Las Vegas, NV | 70 | 6.9 s | No | No | No | Yes |
| 9 | Tampa Bay Solar | Tampa, FL | 35 | 6.9 s | Yes | Yes | No | Yes |
| 10 | Electric City Solar | Dickson City, PA | 71 | 7.4 s | Yes | No | No | Yes |
| 11 | Aztec Solar | Sacramento, CA | 30 | 8.5 s | Yes | Yes | Yes | Yes |
| 12 | Solar Time | Dallas-Fort Worth, TX | 47 | 9.1 s | Yes | Yes | Yes | Yes |
| 13 | Puget Sound Solar | Seattle, WA | 70 | 10.5 s | Yes | No | No | Yes |
| 14 | Southern Energy Management | Raleigh, NC | 47 | 14.1 s | Yes | Yes | No | Yes |
| 15 | Renu Energy Solutions | Charlotte, NC | 35 | 15.5 s | Yes | Yes | No | Yes |
| 16 | Hannah Solar | Atlanta, GA | 45 | 23.3 s | Yes | Yes | Yes | Yes |
| 17 | StraightUp Solar | St. Louis, MO | 35 | 29.1 s | Yes | Yes | Yes | Yes |
| 18 | KC Solar | Kansas City | 44 | 29.9 s | No | Yes | No | Yes |
| 19 | San Diego Solar | San Diego, CA | 58 | 33.3 s | Yes | No | Yes | Yes |
| 20 | ATX Solar | Austin, TX | 40 | 38.2 s | Yes | No | No | Yes |
The fastest solar websites (under 2.5 seconds)
Three sites cleared Google’s bar. All three have a linked phone number and a quote button, and one has a form too.
1. Namaste Solar
namastesolar.com. Tested Nov 13, 2026: score 100, main content in 1.1 s, tap-to-call yes, form no, chat no, quote button yes.
The only perfect score in this test. The headline, “The Top-Rated Colorado Solar Company,” names the trade and the state, the phone number is linked 3 times, and the homepage has 9 buttons that lead to a quote. It’s the model to copy.
2. Solar Bear
solarbear.com. Tested Nov 13, 2026: score 83, main content in 1.3 s, tap-to-call yes, form yes, chat no, quote button yes.
The fastest site in the test with a form on the homepage, which shows the two can go together. The headline, “Orlando Solar Installation for Protection Against Rising OUC/Duke Rates,” names the city, the service and the local utilities homeowners already pay.
3. LightWave Solar
lightwavesolar.com. Tested Nov 13, 2026: score 88, main content in 2.3 s, tap-to-call yes, form no, chat no, quote button yes.
A Nashville installer with a fast homepage. Its H1 heading is empty, so neither visitors nor Google get a main headline. Filling it with “Solar installer in Nashville” would be a five-minute fix.
Good, but slower on phones (2.5 to 10 seconds)
These nine sites are within reach of a fast load. This group includes two of the five sites with chat and the only homepages with no tap-to-call link under 10 seconds.
4. CE Solar
cesolar.com. Tested Nov 13, 2026: score 76, main content in 4.1 s, tap-to-call yes, form no, chat no, quote button yes.
The phone number is linked 5 times, the most in the test. The page has 9 H1 tags: “Together, We have the Power.” three times and 6 empty ones. One clear H1 naming solar in Utah and Wyoming would help Google read the page.
5. SolarTopps
solartopps.com. Tested Nov 13, 2026: score 51, main content in 4.8 s, tap-to-call yes, form no, chat no, quote button yes.
A Phoenix installer with 4 call links. The headline, “Arizona’s Best Value Guaranteed,” names the state and the promise but not the word solar.
6. Greenway Solar
greenwaysolar.org. Tested Nov 13, 2026: score 59, main content in 5.3 s, tap-to-call yes, form yes, chat no, quote button yes.
A Minneapolis installer with every contact option except chat: 3 call links, a form and 9 quote buttons. The headline, “Unlocking the Sun’s Power with Tech-forward Solutions,” doesn’t say where they work.
7. KW Solar
kw.solar. Tested Nov 13, 2026: score 74, main content in 6.2 s, tap-to-call no, form no, chat no, quote button yes.
“Houston’s Favorite Solar Panel Installers” is a strong headline with the city and the service. A phone visitor has no number to tap on the homepage, so a quote button is the only way in.
8. Robco Electric
robcoelectriclv.com. Tested Nov 13, 2026: score 70, main content in 6.9 s, tap-to-call no, form no, chat no, quote button yes.
A Las Vegas electrical contractor that also installs solar. “Welcome to Robco Electric, Inc.” is the headline, the homepage has one quote button, and there’s no tap-to-call link.
9. Tampa Bay Solar
tampabaysolar.com. Tested Nov 13, 2026: score 35, main content in 6.9 s, tap-to-call yes, form yes, chat no, quote button yes.
The domain names the city and the trade. The headline, “Own Your Power,” is a slogan, and the low score of 35 says the page carries a lot of weight even though the main content shows in under 7 seconds.
10. Electric City Solar
electriccitysolarco.com. Tested Nov 13, 2026: score 71, main content in 7.4 s, tap-to-call yes, form no, chat no, quote button yes.
A residential installer in Dickson City, Pennsylvania, and the one company kept from the earlier version of this list. The H1 heading is empty, and the phone number is linked twice.
11. Aztec Solar
aztecsolar.com. Tested Nov 13, 2026: score 30, main content in 8.5 s, tap-to-call yes, form yes, chat yes, quote button yes.
“Sacramento Region’s Solar Pioneer” names the area and the trade. The homepage has every contact option, including 8 forms and a chat widget, and the lowest score in the test, 30.
12. Solar Time
solartime.us. Tested Nov 13, 2026: score 47, main content in 9.1 s, tap-to-call yes, form yes, chat yes, quote button yes.
The first headline, “Solar & Battery Installation in Dallas-Fort Worth,” is exactly what a homeowner searches. The page has 3 H1 headings in all, so the other two compete with it.
Strong companies, slow on phones (over 10 seconds)
Eight sites took longer than 10 seconds, and four took more than 29. Full-screen video, large roof photos, savings calculators and chat scripts all add time before a phone visitor sees anything.
13. Puget Sound Solar
pugetsoundsolar.com. Tested Nov 13, 2026: score 70, main content in 10.5 s, tap-to-call yes, form no, chat no, quote button yes.
“Solar installer with 25 years of experience” leads with the trade and the track record. The score of 70 looks fine, but the main content took over 10 seconds, which is why the load time matters more than the score.
14. Southern Energy Management
southern-energy.com. Tested Nov 13, 2026: score 47, main content in 14.1 s, tap-to-call yes, form yes, chat no, quote button yes.
“North Carolina Solar Installer & Building Performance Experts” names the state, the trade and a second service. It has a form and a linked phone number.
15. Renu Energy Solutions
renuenergysolutions.com. Tested Nov 13, 2026: score 35, main content in 15.5 s, tap-to-call yes, form yes, chat no, quote button yes.
A Charlotte installer whose headline, “Solar and Battery Installer,” names the services but not the area. The phone number is linked 3 times.
16. Hannah Solar
hannahsolar.com. Tested Nov 13, 2026: score 45, main content in 23.3 s, tap-to-call yes, form yes, chat yes, quote button yes.
An Atlanta installer with a form, chat and 2 call links. The page has 5 H1 headings, the first a sales line, “Save BIG on Solar. Go Solar Today.” One heading naming solar in Atlanta would be clearer.
17. StraightUp Solar
straightupsolar.com. Tested Nov 13, 2026: score 35, main content in 29.1 s, tap-to-call yes, form yes, chat yes, quote button yes.
“Solar Installation Company Missouri & Illinois” is a clear headline, and the homepage has 3 forms, chat and 11 quote buttons. A phone visitor waits almost 30 seconds to see any of it.
18. KC Solar
kcsolar.net. Tested Nov 13, 2026: score 44, main content in 29.9 s, tap-to-call no, form yes, chat no, quote button yes.
A Kansas City installer with a form and 10 quote buttons, but no tap-to-call link. The headline, “Sustainable Solar Systems,” doesn’t name the city.
19. San Diego Solar
sandiegosolar.com. Tested Nov 13, 2026: score 58, main content in 33.3 s, tap-to-call yes, form no, chat yes, quote button yes.
“San Diego’s Solar Company. Since 1996.” names the city, the trade and the history in six words. The chat widget and the phone links are there, but the main content took over 33 seconds on a phone.
20. ATX Solar
goatxsolar.com. Tested Nov 13, 2026: score 40, main content in 38.2 s, tap-to-call yes, form no, chat no, quote button yes.
An Austin installer with 12 quote buttons, the most in the test. It was also the slowest site, and the headline, “With solar, the future is bright,” doesn’t say where they install.
What the best solar websites have in common
- The main content shows fast on a phone. Only 3 of 20 did it in 2.5 seconds, so a fast site stands out.
- A headline that says solar and where. “The Top-Rated Colorado Solar Company” beats “Own Your Power.” Only 8 of 20 did this.
- One clear H1. In our test, two homepages had an empty H1 and three had more than one.
- The quote is one tap away. All 20 sites got this right, so it’s the minimum, not an edge.
- The phone number is one tap away too. Some homeowners want to talk before they share their address and power bill. 3 of 20 had no tap-to-call link.
- Chat and calculators that don’t slow the first screen. Every site with chat took 8.5 seconds or more. Load these after the main content, not before it.
Solar website must-haves
Solar is a big purchase, and homeowners compare several installers before they sign. These pages and sections answer what they want to know:
- A free quote or savings estimate: a short form that asks for the address and a recent power bill, with a phone number next to it.
- Services: a page each for panels, batteries, EV chargers, roofing and commercial solar if you offer them.
- Cost, incentives and financing: plain answers about price ranges, tax credits and loans or leases, with sources for any incentive you quote.
- Installed projects: real local installs with the city, system size and photos.
- Warranty and certifications: what’s covered and for how long, and any installer certification you hold.
- Service area: the cities and utilities you work with.
- Reviews, ideally from Google.
Want this built for you? See how we approach solar website design, or browse finished sites in our design gallery.
How to test your own solar website
- Open Google PageSpeed Insights, paste your homepage address, and run the test.
- Stay on the Mobile tab and find “Largest Contentful Paint.” 2.5 seconds or less is good. Look at this number, not just the score: one site in our test scored 70 but took over 10 seconds.
- Open your homepage on your own phone. Can you tap the phone number? Can you start a quote in a few taps?
- Read your headline out loud. Does it say solar and where you install?
Or run our free website speed test, which explains the results in plain English. If your site is fast but the phone still doesn’t ring, the problem is usually being found, not the site. Our free solar Local SEO playbook covers how installers get into the Google map results, and our solar installer SEO page explains how we help them rank.
What a solar website costs
Our Lead Gen Website is free with any of our marketing systems. Local SEO runs from $499 to $1,500 a month (Starter, Growth and Premium), and every Local SEO package starts with a 60-day free trial. Ad spend is always separate. See our pricing.
More website tests for contractors
- Roofing websites, tested for speed and leads
- Construction websites, tested for speed and leads
- Home builder websites, tested for speed and leads
- Remodeling websites, tested for speed and leads
- Plumbing websites, tested for speed and leads
- Tree service websites, tested for speed and leads
- Window and door websites, tested for speed and leads
Still choosing a name? See 205 solar company names, checked against real companies.
Frequently asked questions
What makes a good solar website?
A good solar website loads its main content in 2.5 seconds or less on a phone, says solar and the area it serves in the headline, and has a tap-to-call number and a quote or savings button on the homepage. It also explains cost, incentives and warranties in plain words and shows real local installs and reviews.
How fast should a solar website load?
The main content should show in 2.5 seconds or less on a phone, which is Google’s line for a good load. In our test of 20 solar homepages, only 3 met it, and 8 took longer than 10 seconds.
What pages should a solar company website have?
A homepage, a page for each service such as panels, batteries and EV chargers, a cost and financing page, a page for each main area you serve, a projects page, a warranty page, a reviews page, and a quote page with a short form. Add a commercial solar page if you do that work.
Should a solar website have chat?
Chat can help, but it shouldn’t slow the page. In our test, all 5 solar homepages with chat took 8.5 seconds or longer to show their main content. If you add chat, load it after the main content, and keep a tap-to-call number and a quote button on the first screen.
How do I check my solar website’s speed?
Put your homepage into Google PageSpeed Insights, keep the Mobile tab selected, and look at Largest Contentful Paint. You can also use our free website speed test, which explains the result in plain English.
Keep reading
This guide is part of our Building a Website That Books Jobs series. Want us to handle this for your business? See our service: Contractor Website Design .
