Book a Strategy Call
Social media walkthrough For your business
How our social media management works

Social media that proves your work.

This 5-minute walkthrough shows how homeowners check you out before they call, why real job photos beat stock photos, and how we turn your crew's photos into posts with no extra work for them. Tell us a little about your business to make it about you, or skip ahead.

In this walkthrough

  • 1How homeowners check you out
  • 2Which post would you trust?
  • 3From crew photo to post
  • 4Where your posts go
  • 5Build an example post
  • 6How social helps everything else
  • 7Who you could reach again
  • 8Check if your area is open
Step 1 · Before they call

Homeowners don't follow contractors. They check them out.

Before someone lets a crew into their home, they look you up. What they find in that minute decides whether they call you or the next name on the list.

1They find youOn Google, the map, an ad, or a neighbor's recommendation.
2They look you upYour Google profile, Facebook, Instagram or Nextdoor.
3They look for proofRecent jobs nearby, real photos of your crew, reviews.
4They callIf you look busy, local and careful, you get the call.

What wins the call

  • ✓Posts from this month, not last year
  • ✓Real photos of your crew and your finished work
  • ✓Jobs in neighborhoods they recognize

What loses it

  • ✕A page that hasn't posted in months
  • ✕Stock photos and recycled memes
  • ✕“Happy holidays” posts with no work in them
Step 2 · Quick test

Which post would you trust?

Imagine you need this job done at your own house. Tap the post that would make you more likely to call.

Step 3 · How it works

From a crew photo to a post that wins jobs

Your crew keeps working. They grab a few photos or a short clip on a normal walkthrough, and we do the rest. Tap each step.

Step 4 · Where your posts go

One job photo, five places to be seen

Each place reaches homeowners in a different way. Tap each one.

Step 5 · Try it

Build an example post

Pick a job and the neighborhood it was in. This is the kind of post we'd write from your crew's photos.

Why this post works

  • ✓It shows a real job, not a stock photo
  • ✓It names the place, so nearby homeowners see you work near them
  • ✓It shows care: protecting the home and cleaning up
  • ✓It ends with an easy way to get in touch

Example only. Real posts use your own photos and the details of the actual job.

Step 6 · One system

Your job photos don't stay on social media

We use the same photos and videos to strengthen the rest of your marketing.

1Your websiteRecent job photos go in the galleries on your city and service pages.
2Google MapsJob posts on your Google profile keep it active and show work in nearby areas.
3Retargeting adsPeople who visited but didn't call see your best before-and-after videos.
4AI searchTools like ChatGPT and Gemini read local reviews and discussions when they suggest businesses.

See the other parts: the Local SEO walkthrough and the Google Ads walkthrough.

Step 7 · Your numbers

Who you could reach again

Most people who visit a contractor's website leave without calling. Retargeting shows your ads on Facebook and Instagram to people who already visited. Enter your own numbers to see how many people that is.

The starting numbers are examples. Your website report shows your real visitor count. Not everyone who leaves can be shown ads, because some block tracking or don't use Facebook or Instagram. Ad spend is paid to Meta and is separate from our management fee.

0people who left this month
0over a year

Step 8 · One partner per area

Is your area still open?

We work with one business per trade in each city, so we never promote your direct competitor in the same market. Check yours.

How it works

We look up whether a partner in your trade already works with us in your city or zip code. If it's open, book a call and we'll look at your current pages together.

Your next step

Let's look at your pages together

On a short call, we'll look at your Facebook, Instagram, Nextdoor and Google profile, see what homeowners find today, and show you what we'd post first. No pressure.

What we handle

  • ✓A simple photo guide for your crew
  • ✓Editing photos and short videos
  • ✓Writing captions with the job and neighborhood
  • ✓Scheduling posts across your pages
  • ✓Google Business Profile posts
  • ✓Facebook and Instagram retargeting ads, if you want them

Pair it with Local SEO

Our Local SEO program comes with a Free Lead Gen Website and a 60-day free trial, and your job photos help both.

Book a call Build your bundle Ask a question

Tip: use the arrow keys to move between steps.