Local SEO by trade
Local SEO for trades, built for the work you actually do.
A roofer and a house cleaner don’t win customers the same way. Pick your trade to see the playbook we use to rank you on Google Maps and AI search for the jobs you want most, so you stop paying for shared leads.
- 23 trade playbooks
- Free lead-gen website
- Zip-code exclusivity
Trade playbook
Electricians
The goal
Win EV charger installs and 200-amp panel upgrades
The strategy
Rank for the local code and permit questions homeowners ask first
The action
Publish code safety checklists and add local business schema
Example playbook summary.
Find your trade
Local SEO playbooks for 23 trades
Each playbook shows the jobs to target, how we rank you for them and what we build to make it happen.
Don’t see your trade?
We work with most local service businesses. Tell us about yours and we’ll build a playbook for it.
Inside every playbook
Why trade-specific local SEO wins more jobs
Generic SEO chases the same keywords for every business. Each of our playbooks starts with the jobs that make your trade the most money and works backward from there.
The goal
The high-value jobs we want to bring you, like panel upgrades for electricians or roof replacements for roofers.
The strategy
The searches and questions your customers use before they hire, and how we rank you for them on Google Maps and AI search.
The action
What we build: service pages, Google Business Profile updates, reviews and schema tailored to your trade.
Every playbook runs on our local SEO for contractors system, with a free lead-gen website and support from our contractor SEO services.
Real Clients. Real Outcomes
Don't take our word for it
"In my business, we don't have time for fluff. We value precision, whether we're inspecting an Amazon facility or a Walmart. When it came to our marketing, Demand & Convert delivered that same level of industrial-grade accuracy. Before them, we were invisible in the Long..."
Ron Pleng
Owner, RP Inspection Services
"I've spent my career on high-stakes jobsites like the Entrada project in Culver City and the Orange County Zoo, but I realized our digital presence didn't match the scale of our work. Demand & Convert stepped in and fixed that. They didn't just build a..."
Billy Rath
Owner, SoCal Special Inspections
"In the water and fire restoration business, speed is everything. We needed a marketing strategy that could capture high-intent property owners exactly when disaster strikes. This team completely delivered. They dialed in our local visibility so that when emergencies happen in Gilroy, Valley Pro is..."
David
Owner, Valley Pro Restoration & Contractor
"From an operational standpoint, this partnership has been outstanding. They didn't just hand us a generic marketing setup; they built a high-performing inbound system that consistently captures large-scale mitigation and restoration projects. The transparency, detailed communication, and undeniable impact on our bottom line make them..."
Matt Riley
Executive VP, Alert Disaster Restoration
"We wanted to expand our footprint across the Hanford area, and this team made it happen seamlessly. The quality of the residential and commercial pest leads we’re getting is incredible. They don't just send us random clicks; they drive actual, ready-to-book customers straight to our..."
Nathan
Owner, Valley Wide Pest Control
"Managing a pest control operation means we need a high volume of local inquiries to keep our routes tight and efficient. This team delivered exactly that. They set up a system that keeps our technicians busy right here in Gilroy, eliminating empty drive time. They..."
Richard Schmidt
Owner, Killroy Pest Control
"As a builder, the hardest part of marketing is finding people who actually understand the construction timeline and budget. This team gets it. They built a localized strategy that has completely streamlined our incoming project pipeline for custom decks and outdoor spaces. No wasted ad..."
Ken Rector
Owner, Ken Rector Construction
"As a custom builder, I don't need a high volume of cheap clicks—I need serious homeowners looking for premium outdoor living spaces. This team delivered exactly that. They completely dialed in our local targeting, and the quality of deck and outdoor project inquiries coming through..."
David Andreyev
Owner, Wave Decks
"They have been an invaluable asset to our growth at Fedrizzi Landscape Design. They took over our local marketing and turned it into an efficient, hands-off system that consistently surfaces serious property owners. If you want a team that delivers execution without the guesswork, this..."
Beatriz Fedrizzi PhD
Owner, Fedrizzi Landscape Design
"As a landscaping owner, managing seasonal dips can be tough, but this team has kept our crews completely booked out. We are getting high-intent calls for massive cleanups and hauling jobs right here in Napa. They cut right through the noise and brought us the..."
Josh A.
Owner, JA Landscaping and Hauling
"It’s rare to find a marketing team that communicates as clearly as they do. They didn't pitch us on a bunch of vanity metrics; instead, they built a straightforward strategy that keeps Reyff Electric directly in front of Napa homeowners. The transparency and steady stream..."
Ray Reyff
Owner, Reyff Electric
"We needed a marketing partner who actually understood the electrical trade and could position Davis Electric & Systems as the go-to choice in our area. They delivered exactly that. Our web presence is now a massive asset that consistently brings in the exact types of..."
Tim Davis and the Davis Family
Owner, Davis Electric & Systems
"If you want your phones to actually ring with high-paying plumbing jobs, this is the team to hire. They don’t hide behind confusing marketing jargon—they just deliver real, measurable results. They’ve helped us truly lock down the Davis area, and the stream of incoming calls..."
Michael Farias
Founder, The Plumbing Doctor®
"The communication is sharp, the strategy is transparent, and the results speak for themselves. They genuinely care about helping local service businesses succeed, and Steve Silva Plumbing is much stronger today because of their hard work. Highly recommend!"
Steve Silva
Steve Silva Plumbing
"Working with the team has completely transformed our pipeline at Angelo's Roofing. We’re finally getting high-quality, local leads in the Napa area that actually convert into real jobs. Their team understands the roofing business inside and out, and the results speak for themselves. Five stars!"
Stefan, Steve, and Brian
Owners, Angelo's Roofing
"The professionalism and strategic approach brought to our business completely overhauled how we acquire new clients. They understand the roofing and storm damage industry inside and out, making the entire process seamless. Five stars all day for the measurable results they’ve brought to Powers Roof..."
Galen Powers
Founder, Powers Roof Service
Territory Available!
We do not currently have an exclusive Contractor partner established in this market. Lock in your territory before your local competitors take it.
Secure My TerritoryFAQ
Local SEO for trades FAQ
Do you work with my trade?
We have playbooks for the 23 trades above, from roofing and HVAC to house cleaning and moving. If your trade isn’t listed, we likely still work with it. Tell us about your business and we’ll build a plan for it.
Why does local SEO need to be different for each trade?
Customers search differently for different trades. An emergency plumber needs to win “near me” searches fast, while a remodeler needs to show up during weeks of research. Each playbook targets the searches and jobs that matter most for that trade.
What’s in a trade playbook?
The jobs to target, the searches and questions customers use to find them, and the pages, Google Business Profile updates, reviews and schema we build to rank you for them.
Will you work with my competitors?
No. We offer zip-code exclusivity, so we don’t take on a competing business in your trade in the areas we’re working for you.
How long does local SEO take to work?
Some improvements, like a cleaned-up and active Google Business Profile, can show within weeks. Ranking across a wider service area usually builds over a few months, depending on your market and competition.
What’s included in the 60-day free trial?
Your local marketing system, including a free lead-gen website built for your trade in about 30 days. You can test everything for 60 days with no long-term contract, and if you cancel after the trial, you keep the website.
Ready to own your trade in your town?
Start your 60-day free trial of our local marketing system, with a free lead-gen website included.
60-day risk-free trial · Zero long-term contracts · You keep the website
60-Day Risk-Free Trial Access
Start Your 60-Day Trial
Enter your details below to check local zip code coverage and activate your 60-day risk-free trial preview.
Analyzing Territory Availability
Checking your local coverage…
Request Received!
Thank you! We have queued your 60-day risk-free trial activation and routed your request to our team. We will email your custom live preview link shortly.
