Free guides
Marketing guides for contractors
Plain-English guides to getting more jobs online. Pick a topic to see the basics and our best articles on it.
The guides
Pick a topic
Each guide covers the basics in plain English and points you to our best articles on it.
Local SEO playbook
Show up in Google Maps in the towns you serve. A free step-by-step playbook for your trade.
Get the playbookSEO
Get your website ranking on Google for the jobs and towns you want.
Read the guideGoogle Ads and PPC
Run Google Ads that bring calls without wasting your budget.
Read the guideWeb design
What your website needs to turn visitors into calls and quote requests.
Read the guideSocial media
Stay in front of homeowners in your area with posts and ads that fit your trade.
Read the guideContent marketing
Write posts and pages that answer homeowners’ questions and rank on Google.
Read the guideNot sure where to start?
Start with what you need most
Match the guide to the problem you have right now.
Need calls this week?
Google Ads can put you at the top of Google today. Start with a small test budget and track every call.
Read the Google Ads guideWant steady calls without paying per click?
Local SEO gets you into Google Maps, and SEO gets your website ranking. Both keep working month after month.
Get the Local SEO playbookWebsite not bringing in calls?
Check the basics first: a clear phone number, a page for each service and a site that loads fast on a phone.
Read the web design guideCommon questions
About these guides
Short, plain answers.
Are these guides free?
Yes. Every guide and article here is free to read.
Where should a new contractor start?
If you need calls soon, start with Google Ads. For steady work over time, start with local SEO so you show up in Google Maps. Either way, make sure your website makes it easy to call.
Can you do this for me?
Yes. We build a Lead Gen Website for free and include a 60-day free trial of our Local SEO program. Talk to us to see if it fits your business.
Rather have us do it?
Get a free Lead Gen Website
We build your Lead Gen Website for free and give you a 60-day free trial of our Local SEO program.
Talk to us