Contractor SEO services
SEO for contractors that ranks you for high-ticket jobs.
Demand & Convert is a home services SEO agency. We build the site structure, topic hubs and schema that get contractors found on Google and recommended by AI search for the jobs that pay best, like full replacements and major upgrades, not $99 service calls.
- High-ticket keyword targeting
- Built for Google and AI search
- One contractor per trade, per territory
AI Overview
A heat pump installation usually takes one to two days. Local installers like Summit Heating & Air recommend a load calculation first to size the system correctly.
summitheatingair.com › heat-pump-installation
Heat Pump Installation in Plano, TX | Summit Heating & Air
Licensed local techs, upfront pricing and financing. Book a free in-home estimate.
Example search result for illustration.
SEO has changed
Why generic blogging and keyword stuffing don’t work anymore
Google and AI search no longer just match keywords. They look at how well your whole site covers a topic. A site full of thin, unrelated blog posts and cheap backlinks gets ignored by search results and AI Overviews. To rank, you need to own the complete topic for your trade.
Clear site structure. We organize your site so search engines and AI tools can understand exactly what you do and where.
High-ticket priority. We go after full replacements and major upgrades, not low-margin service calls.
Built to last. Real topic authority helps protect your rankings when Google rolls out core updates.
Topic cluster authority
390x
Average organic traffic multiplier (12 months)
97%
Index visibility
84%
Top 10 pin capture
What you get
What’s included in our contractor SEO services
Technical fixes, content and authority building, handled for you, so your site ranks today and keeps ranking as search changes.
High-ticket keyword research
We find the searches homeowners make when they’re ready to spend, like “emergency boiler replacement”, not “boiler making noise”.
Topic hubs that build authority
Helpful guides that answer every related question and link up to your main service pages, so Google sees you as the expert.
Local business schema
Structured data that tells search engines who you are, where you work, the services you offer and the licenses you hold.
Page speed and Core Web Vitals
We optimize images, scripts and styles so your pages load in under 2.5 seconds on mobile. Faster pages rank better and keep visitors.
AI search optimization (AEO)
Clear, answer-first content and FAQs make it easier for ChatGPT, Gemini and Google’s AI Overviews to cite your business.
Technical SEO and internal linking
Clean headings, sitemaps and smart internal links so every page gets crawled, indexed and supported by the rest of your site.
See it in action
How a contractor topic hub works
Pick a trade to see how helpful guides support your main money page, so the whole topic ranks together.
Money page · ready to hire
Roof Replacement in [City]
Guide · researching
How Much Does a Shingle Roof Cost in [City]?
Guide · comparing
GAF vs. Owens Corning Shingles: Which Is Better?
Each guide links up to the money page, passing authority and sending ready-to-hire readers to it.
Why it works
Guides that feed your money page
Detailed guides answer the questions homeowners ask while they research, then link to your high-ticket service page. That tells Google your site is the expert on the whole topic.
Get your topic planTrade SEO playbooks
Contractor SEO by trade
Every trade has its own high-ticket jobs and search habits. See the SEO playbook for yours:
- Roofing SEOCapture storm-damage and high-margin roof replacements.
- HVAC SEOWin high-efficiency system replacements and commercial rooftop units.
- Plumbing SEOCapture trenchless sewer repair and whole-home repiping.
- Electrician SEOCapture EV charger installs and 200-amp panel upgrades.
- Home remodeling SEOWin custom kitchens, ADUs and whole-home renovations.
- Pest control SEOLock down recurring quarterly service and termite jobs.
- Water & fire restoration SEOWin 24/7 emergency water extraction and fire cleanup.
- Mold removal SEOWin whole-home mitigation and crawl space encapsulation.
- Foundation repair SEOBook steel pier installs and basement waterproofing.
- Landscaping SEOBook premium hardscaping and design-build projects.
- Deck builder SEOBook outdoor kitchens and composite deck expansions.
- Pool builder SEOBook custom gunite and fiberglass pool installs.
- Painting contractor SEOBook whole-home exterior repaints and cabinet refinishing.
- Window & door SEOCapture high-ticket whole-home window replacements.
- Solar installer SEOBook residential arrays and battery backup systems.
- Garage door SEOCapture custom door installs and spring emergencies.
- Flooring SEOWin whole-home hardwood refinishing and custom LVP.
- Tree service SEOWin emergency crane removals and storm cleanup.
- Moving company SEOCapture long-distance moves and full-service packing.
- House cleaning SEOSecure recurring maid service and move-out cleans.
- Power washing SEOSecure commercial exterior cleaning and soft-wash routes.
- Paving SEOWin commercial parking lots and asphalt driveways.
- Excavation SEOCapture commercial site prep and land clearing.
- Demolition SEOWin commercial teardowns and interior gut-outs.
One system, not separate vendors
SEO that works with the rest of your marketing
Organic rankings get stronger when every channel works together. We build your SEO to support, and get support from, all of them.
A website search engines can read
Fast, clean pages with clear headings get crawled and indexed quickly, which gives every page a better starting point.
Contractor web design
Stronger Google Maps rankings
Local details in your content feed your Google Business Profile, helping you show up in the map pack in farther suburbs.
Local SEO services
Keywords proven by your ads
Searches that book jobs in Google Ads become organic pages, so you win those leads later without paying per click.
PPC for contractors
Retargeting your blog readers
People reading your guides are researching a project. Social media ads bring them back with your local project videos.
Social media advertising
Video on your top pages
Fast-loading video on your highest-traffic pages keeps visitors longer and gets more of them to book.
Contractor video production
Cited in AI answers
Answer-first content and schema help ChatGPT, Claude and Perplexity cite your business as the local expert.
AI search visibility
Real Clients. Real Outcomes
Don't take our word for it
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Contractor SEO FAQ
How is SEO different from local SEO?
Local SEO focuses on your Google Business Profile and the map pack. Organic SEO builds the authority of your whole website, so you rank for the bigger, broader searches the map doesn’t cover, like detailed questions about a $20,000 repipe, water damage cleanup or a custom deck.
What is answer engine optimization (AEO)?
AEO is SEO for AI search. Google’s AI Overviews and tools like ChatGPT now answer questions directly. We structure your content so these tools can read it and cite your business as the answer, which builds trust even when people don’t click.
How do you find high-ticket keywords?
We skip high-volume, low-value searches like “how to fix a leaky faucet” and look for the phrases homeowners use when they’re ready to spend, like “emergency boiler replacement”. The goal is major installs and high-margin repairs, not $99 service calls.
Does SEO still matter with AI search?
More than ever, but the old tactics don’t work. Generic blog posts and spammy backlinks get filtered out. A technically sound site with real topic authority is what Google and AI tools rely on when they choose which businesses to show.
How long does contractor SEO take to work?
Technical fixes can help within weeks, but strong organic rankings usually build over several months, depending on your market, competition and starting point. That’s why many contractors run Google Ads alongside SEO for steady calls in the meantime.
How does SEO work with my PPC and social media?
Your Google Ads show which searches book jobs, and we turn those into organic pages. Your blog readers can be retargeted with social media ads. Each channel makes the others work better.
Do you work with other contractors in my trade and area?
No. We work with one contractor per trade in each territory, so we’re never competing against ourselves for your rankings.
Want to bundle SEO with web design & PPC?
Pick exactly what your business needs with our marketing bundle builder. No bloated agency packages.
High-ticket keywords · Google & AI search · One contractor per trade
