Facebook, Instagram & Nextdoor ads
Social media advertising for contractors that wins premium projects.
Don’t wait for homeowners to search. We run social media ads for home service contractors on Facebook, Instagram and Nextdoor that put your best before-and-after work in front of the right local homeowners, and bring back website visitors who didn’t call the first time.
- Real project videos, not stock
- Neighborhood-level targeting
- One contractor per trade, per territory
Titan Roofing Contractors
Sponsored ·
Storm season is here. See the roof we just replaced two streets over, and book a free inspection before the next one hits.
titanroofing.com
Free roof inspection this week
Example ad for illustration.
The paid social reality
Why most contractor social media ads fail
Most agencies boost generic Facebook posts or run stock photos that homeowners scroll right past. To win a $20,000 deck, kitchen or roof, your ads have to show real, high-quality local work to homeowners while they’re planning a project.
Ads that stop the scroll. Short videos of your actual crew and finished projects.
The right homeowners. Targeting by home value, home age and recent remodeling interest, inside your territory.
Follow-up that brings them back. Proof-of-work ads for recent website visitors until they book.
Paid social ad account health
6.4x
Average return on ad spend
18.6%
Average lead booking rate
-35%
Cost per acquisition
Where your ads run
Social media ads on the platforms homeowners use
Each platform plays a different role. We plan your campaigns across all of them, so homeowners keep seeing your work from first scroll to booked job.
Facebook ads
The widest local reach for most contractors. Facebook ads let us target homeowners by neighborhood, home value and recent moving or remodeling activity.
Instagram ads
Built for visuals. Reels and Stories show off before-and-afters and finished projects to homeowners who are browsing for ideas.
Nextdoor ads
Neighbors trust neighbors. Nextdoor ads put your recent jobs in front of homeowners in the exact neighborhoods you serve.
Retargeting across platforms
People who visit your website or click your Google ad without calling see your work again on Facebook and Instagram while they decide.
What you get
How our social media advertising works
We don’t just boost posts and hope. Every campaign follows the same hands-on process, built to turn ad spend into booked jobs.
Video ads from your real jobs
We turn your crew’s phone videos into ads: project walkthroughs, side-by-side before-and-afters and license highlights.
Neighborhood targeting
We reach homeowners in the neighborhoods you want, including recent home buyers and property managers, inside your territory.
Retargeting while they decide
Visitors who leave your site without calling see your nearby projects over the next 24 to 72 hours, while they’re still choosing a contractor.
Better leads, not just more
Instead of pre-filled lead forms, prospects confirm their location, service and timeline on a mobile landing page before they book.
Landing pages that match the ad
Fast mobile pages built to match each ad, so the click turns into a call or quote request instead of a bounce.
Every booked job tracked
We connect the Meta pixel, conversion tracking and your field software, like ServiceTitan or Housecall Pro, to see which ad booked which job.
One system, not separate vendors
Social ads that work with the rest of your marketing
Paid social works best as part of a bigger system. We build your ads to support, and get support from, every other channel.
Landing pages that convert
If the page after the click is slow or doesn’t match the ad, people leave. Matching mobile pages lower your cost per lead.
Contractor web design
Backing up your Google Maps rankings
We focus ads on neighborhoods where your map listing is already strong, so homeowners see you in both their feed and their search.
Local SEO services
Brand video as ad creative
Clips from your brand video make ads look premium, earn more clicks and filter out bargain shoppers.
Contractor video production
Ad insights for your content
The questions and comments on your ads show what homeowners care about, which shapes your blog content and helps AI search cite you.
Contractor SEO services
Retargeting your Google Ads traffic
Homeowners often compare several contractors. If they click your Google ad but don’t call, social ads keep your work in front of them.
PPC for contractors
Boosting your best organic posts
Social platforms show your regular posts to only a small slice of your market. We turn your best job-site posts into ads that reach thousands.
Social media management
Who we serve
Social media ads for every home service trade
Facebook and Instagram ads for roofers, HVAC companies, remodelers and more. Your campaigns are planned around the projects you want more of:
Real Clients. Real Outcomes
Don't take our word for it
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Social media advertising FAQ
Which social media platforms do you advertise on?
We run social media ads for contractors on Facebook, Instagram and Nextdoor, plus retargeting across Facebook and Instagram. Facebook usually reaches the most local homeowners, Instagram shows off your project photos and videos, and Nextdoor builds trust neighborhood by neighborhood.
Do Facebook ads still work for local contractors?
Yes, but not with stock photos. Facebook and Instagram work like your digital showroom. Homeowners check them before they ask for a quote, and real before-and-after projects in their feed build trust at exactly the right moment.
How do you make sure social media leads are good quality?
We skip the standard pre-filled lead forms. Prospects go to a mobile landing page where they confirm their location, the service they need and how soon, which filters out window shoppers before they reach you.
Should I run social media ads or Google Ads?
They do different jobs. Google Ads reach people already searching for your service. Social media ads on Facebook, Instagram and Nextdoor reach homeowners before they search, and bring back people who visited your site but didn’t call. Many contractors run both.
What does retargeting do?
Most people who find you on Google or Maps don’t book right away. If they leave without calling, tracking pixels let us show them your nearby projects on Facebook, Instagram and Nextdoor over the next 24 to 72 hours, while they’re still deciding.
How do you track the ROI of my ads?
We connect the Meta pixel, conversion tracking and your field software, like ServiceTitan or Housecall Pro, so you can see which campaign brought in which booked job.
How much should I spend on social media advertising?
It depends on your trade, market and goals. Start with enough budget to test a few ads for several weeks, then put more behind the ones that book jobs. We’ll recommend a starting budget on your strategy call.
Do you work with other contractors in my trade and area?
No. We work with one contractor per trade in each territory, and we’ll never run competing ads for another contractor in your zip codes while we work with you.
Want to bundle social media ads with SEO & web design?
Pick exactly what your business needs with our marketing bundle builder. No bloated agency packages.
Real project videos · Neighborhood targeting · One contractor per trade

Run the numbers
Calculate your projected social ad ROI
Move the sliders to see what targeted Facebook, Instagram and Nextdoor ads could mean for your crews.
Projected monthly revenue
$0
0
New booked jobs / month
0x
Return on ad spend
Estimates only, based on the inputs above and an assumed average cost per click. Actual results vary by trade, market and season.