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    Social Media ServicesReal job posts made from your crew’s photos
    • AdvertisingFacebook and Instagram ads in your area
    SEO ServicesGet found for the searches your customers use
    • SEO AuditFind what’s holding your site back on Google
    • Local SEOShow up on Google Maps near your customers
    Content Marketing ServicesBlogs, pages and video that bring in searches
    • Documercial Video ProductionShort documentary-style videos about your business
    • SEO CopywritingWebsite pages written for search and for customers
    Free to startFree Lead Gen Website + 60-day Local SEO trialOne contractor per trade in each area. See if yours is open.Check your area →
  • Pricing
  • Local SEO PlaybooksFree step-by-step playbooks for your trade
    Find A ContractorOur directory of local contractors
    ToolsFree tools to check your website
    • Website Speed TestSee how fast your site loads on a phone
    • AI Search & Website CheckCheck how AI search tools see your business
    • Competitor ComparisonCompare your website with a local competitor
    • Local SEO ROI CalculatorEstimate what more calls could be worth
    GuidesPlain-English guides to contractor marketing
    BlogArticles on contractor marketing
    Free to startFree Lead Gen Website + 60-day Local SEO trialOne contractor per trade in each area. See if yours is open.Check your area →
  • Local AI SEO PresentationLocal SEO, in a 5-minute walkthroughPPC PresentationGoogle Ads, in a 5-minute walkthroughSMM PresentationSocial media, in a 5-minute walkthrough
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Facebook, Instagram & Nextdoor ads

Social media advertising for contractors that wins premium projects.

Don’t wait for homeowners to search. We run social media ads for home service contractors on Facebook, Instagram and Nextdoor that put your best before-and-after work in front of the right local homeowners, and bring back website visitors who didn’t call the first time.

Book a strategy call Build your bundle
  • Real project videos, not stock
  • Neighborhood-level targeting
  • One contractor per trade, per territory
TR

Titan Roofing Contractors

Sponsored ·

Storm season is here. See the roof we just replaced two streets over, and book a free inspection before the next one hits.

Roofer on a job site, used in an example contractor Facebook ad

titanroofing.com

Free roof inspection this week

Get quote

Example ad for illustration.

Facebook ads Instagram ads Nextdoor Retargeting Meta pixel & conversion tracking

The paid social reality

Why most contractor social media ads fail

Most agencies boost generic Facebook posts or run stock photos that homeowners scroll right past. To win a $20,000 deck, kitchen or roof, your ads have to show real, high-quality local work to homeowners while they’re planning a project.

  • Ads that stop the scroll. Short videos of your actual crew and finished projects.

  • The right homeowners. Targeting by home value, home age and recent remodeling interest, inside your territory.

  • Follow-up that brings them back. Proof-of-work ads for recent website visitors until they book.

Schedule a 15-minute ad audit

Paid social ad account health

6.4x

Average return on ad spend

18.6%

Average lead booking rate

-35%

Cost per acquisition

Where your ads run

Social media ads on the platforms homeowners use

Each platform plays a different role. We plan your campaigns across all of them, so homeowners keep seeing your work from first scroll to booked job.

Facebook ads

The widest local reach for most contractors. Facebook ads let us target homeowners by neighborhood, home value and recent moving or remodeling activity.

Instagram ads

Built for visuals. Reels and Stories show off before-and-afters and finished projects to homeowners who are browsing for ideas.

Nextdoor ads

Neighbors trust neighbors. Nextdoor ads put your recent jobs in front of homeowners in the exact neighborhoods you serve.

Retargeting across platforms

People who visit your website or click your Google ad without calling see your work again on Facebook and Instagram while they decide.

What you get

How our social media advertising works

We don’t just boost posts and hope. Every campaign follows the same hands-on process, built to turn ad spend into booked jobs.

Video ads from your real jobs

We turn your crew’s phone videos into ads: project walkthroughs, side-by-side before-and-afters and license highlights.

Neighborhood targeting

We reach homeowners in the neighborhoods you want, including recent home buyers and property managers, inside your territory.

Retargeting while they decide

Visitors who leave your site without calling see your nearby projects over the next 24 to 72 hours, while they’re still choosing a contractor.

Better leads, not just more

Instead of pre-filled lead forms, prospects confirm their location, service and timeline on a mobile landing page before they book.

Landing pages that match the ad

Fast mobile pages built to match each ad, so the click turns into a call or quote request instead of a bounce.

Every booked job tracked

We connect the Meta pixel, conversion tracking and your field software, like ServiceTitan or Housecall Pro, to see which ad booked which job.

Run the numbers

Calculate your projected social ad ROI

Move the sliders to see what targeted Facebook, Instagram and Nextdoor ads could mean for your crews.

$2,500
$4,500
12.0%
20.0%

Projected monthly revenue

$0

0

New booked jobs / month

0x

Return on ad spend

Get a custom ad plan

Estimates only, based on the inputs above and an assumed average cost per click. Actual results vary by trade, market and season.

One system, not separate vendors

Social ads that work with the rest of your marketing

Paid social works best as part of a bigger system. We build your ads to support, and get support from, every other channel.

Landing pages that convert

If the page after the click is slow or doesn’t match the ad, people leave. Matching mobile pages lower your cost per lead.

Contractor web design

Backing up your Google Maps rankings

We focus ads on neighborhoods where your map listing is already strong, so homeowners see you in both their feed and their search.

Local SEO services

Brand video as ad creative

Clips from your brand video make ads look premium, earn more clicks and filter out bargain shoppers.

Contractor video production

Ad insights for your content

The questions and comments on your ads show what homeowners care about, which shapes your blog content and helps AI search cite you.

Contractor SEO services

Retargeting your Google Ads traffic

Homeowners often compare several contractors. If they click your Google ad but don’t call, social ads keep your work in front of them.

PPC for contractors

Boosting your best organic posts

Social platforms show your regular posts to only a small slice of your market. We turn your best job-site posts into ads that reach thousands.

Social media management

Who we serve

Social media ads for every home service trade

Facebook and Instagram ads for roofers, HVAC companies, remodelers and more. Your campaigns are planned around the projects you want more of:

  • Roofers
  • HVAC
  • Remodelers & GCs
  • Plumbers
  • Deck builders
  • Landscapers
  • Solar installers
  • Windows & doors
  • Painters
  • Pest control
  • Flooring
  • Moving companies

Real Clients. Real Outcomes

Don't take our word for it

Theary Pleng
Long Beach, Ca Real Estate

"In the Long Beach market, clients want an agent who truly knows the local neighborhoods. Partnering with Demand & Convert showed us that we don't have to rely on third-party aggregators or give away massive referral cuts to keep our pipeline full. They built us..."

Read Full Case Study

Theary Pleng

Realtor, West BLVD Realty

Ron Pleng
Long Beach, Ca Deputy Special Inspection

"In my business, we don't have time for fluff. We value precision, whether we're inspecting an Amazon facility or a Walmart. When it came to our marketing, Demand & Convert delivered that same level of industrial-grade accuracy. Before them, we were invisible in the Long..."

Read Full Case Study

Ron Pleng

Owner, RP Inspection Services

Billy Rath
Garden Grove, Ca Deputy Special Inspection

"I've spent my career on high-stakes jobsites like the Entrada project in Culver City and the Orange County Zoo, but I realized our digital presence didn't match the scale of our work. Demand & Convert stepped in and fixed that. They didn't just build a..."

Read Full Case Study

Billy Rath

Owner, SoCal Special Inspections

David
Gilroy, Ca Water & Fire Restoration

"In the water and fire restoration business, speed is everything. We needed a marketing strategy that could capture high-intent property owners exactly when disaster strikes. This team completely delivered. They dialed in our local visibility so that when emergencies happen in Gilroy, Valley Pro is..."

Read Full Case Study

David

Owner, Valley Pro Restoration & Contractor

Matt Riley
Hanford, Ca Water & Fire Restoration

"From an operational standpoint, this partnership has been outstanding. They didn't just hand us a generic marketing setup; they built a high-performing inbound system that consistently captures large-scale mitigation and restoration projects. The transparency, detailed communication, and undeniable impact on our bottom line make them..."

Matt Riley

Executive VP, Alert Disaster Restoration

Nathan
Hanford, Ca Pest Control & Extermination

"We wanted to expand our footprint across the Hanford area, and this team made it happen seamlessly. The quality of the residential and commercial pest leads we’re getting is incredible. They don't just send us random clicks; they drive actual, ready-to-book customers straight to our..."

Nathan

Owner, Valley Wide Pest Control

Richard Schmidt
Gilroy, Ca Pest Control & Extermination

"Managing a pest control operation means we need a high volume of local inquiries to keep our routes tight and efficient. This team delivered exactly that. They set up a system that keeps our technicians busy right here in Gilroy, eliminating empty drive time. They..."

Richard Schmidt

Owner, Killroy Pest Control

Ken Rector
Rocklin, Ca Deck Building & Outdoor Living

"As a builder, the hardest part of marketing is finding people who actually understand the construction timeline and budget. This team gets it. They built a localized strategy that has completely streamlined our incoming project pipeline for custom decks and outdoor spaces. No wasted ad..."

Ken Rector

Owner, Ken Rector Construction

David Andreyev
Davis, Ca Deck Building & Outdoor Living

"As a custom builder, I don't need a high volume of cheap clicks—I need serious homeowners looking for premium outdoor living spaces. This team delivered exactly that. They completely dialed in our local targeting, and the quality of deck and outdoor project inquiries coming through..."

David Andreyev

Owner, Wave Decks

Beatriz Fedrizzi PhD
Davis, Ca Landscaping & Hardscaping

"They have been an invaluable asset to our growth at Fedrizzi Landscape Design. They took over our local marketing and turned it into an efficient, hands-off system that consistently surfaces serious property owners. If you want a team that delivers execution without the guesswork, this..."

Beatriz Fedrizzi PhD

Owner, Fedrizzi Landscape Design

Josh A.
Napa, Ca Landscaping & Hardscaping

"As a landscaping owner, managing seasonal dips can be tough, but this team has kept our crews completely booked out. We are getting high-intent calls for massive cleanups and hauling jobs right here in Napa. They cut right through the noise and brought us the..."

Josh A.

Owner, JA Landscaping and Hauling

Ray Reyff
Napa, Ca Electrical Upgrades

"It’s rare to find a marketing team that communicates as clearly as they do. They didn't pitch us on a bunch of vanity metrics; instead, they built a straightforward strategy that keeps Reyff Electric directly in front of Napa homeowners. The transparency and steady stream..."

Ray Reyff

Owner, Reyff Electric

Tim Davis and the Davis Family
Davis, Ca Electrical Upgrades

"We needed a marketing partner who actually understood the electrical trade and could position Davis Electric & Systems as the go-to choice in our area. They delivered exactly that. Our web presence is now a massive asset that consistently brings in the exact types of..."

Tim Davis and the Davis Family

Owner, Davis Electric & Systems

Michael Farias
Davis, Ca Plumbing, Drain & Sewer

"If you want your phones to actually ring with high-paying plumbing jobs, this is the team to hire. They don’t hide behind confusing marketing jargon—they just deliver real, measurable results. They’ve helped us truly lock down the Davis area, and the stream of incoming calls..."

Michael Farias

Founder, The Plumbing Doctor®

Steve Silva
Napa, Ca Plumbing, Drain & Sewer

"The communication is sharp, the strategy is transparent, and the results speak for themselves. They genuinely care about helping local service businesses succeed, and Steve Silva Plumbing is much stronger today because of their hard work. Highly recommend!"

Steve Silva

Steve Silva Plumbing

Stefan, Steve, and Brian
Napa, Ca Roofing & Storm Damage

"Working with the team has completely transformed our pipeline at Angelo's Roofing. We’re finally getting high-quality, local leads in the Napa area that actually convert into real jobs. Their team understands the roofing business inside and out, and the results speak for themselves. Five stars!"

Stefan, Steve, and Brian

Owners, Angelo's Roofing

Galen Powers
Rocklin, Ca Roofing & Storm Damage

"The professionalism and strategic approach brought to our business completely overhauled how we acquire new clients. They understand the roofing and storm damage industry inside and out, making the entire process seamless. Five stars all day for the measurable results they’ve brought to Powers Roof..."

Galen Powers

Founder, Powers Roof Service

SWIPE TO BROWSE USE SCROLL BAR OR CHEVRONS TO BROWSE

Territory Available!

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FAQ

Social media advertising FAQ

Which social media platforms do you advertise on?

We run social media ads for contractors on Facebook, Instagram and Nextdoor, plus retargeting across Facebook and Instagram. Facebook usually reaches the most local homeowners, Instagram shows off your project photos and videos, and Nextdoor builds trust neighborhood by neighborhood.

Do Facebook ads still work for local contractors?

Yes, but not with stock photos. Facebook and Instagram work like your digital showroom. Homeowners check them before they ask for a quote, and real before-and-after projects in their feed build trust at exactly the right moment.

How do you make sure social media leads are good quality?

We skip the standard pre-filled lead forms. Prospects go to a mobile landing page where they confirm their location, the service they need and how soon, which filters out window shoppers before they reach you.

Should I run social media ads or Google Ads?

They do different jobs. Google Ads reach people already searching for your service. Social media ads on Facebook, Instagram and Nextdoor reach homeowners before they search, and bring back people who visited your site but didn’t call. Many contractors run both.

What does retargeting do?

Most people who find you on Google or Maps don’t book right away. If they leave without calling, tracking pixels let us show them your nearby projects on Facebook, Instagram and Nextdoor over the next 24 to 72 hours, while they’re still deciding.

How do you track the ROI of my ads?

We connect the Meta pixel, conversion tracking and your field software, like ServiceTitan or Housecall Pro, so you can see which campaign brought in which booked job.

How much should I spend on social media advertising?

It depends on your trade, market and goals. Start with enough budget to test a few ads for several weeks, then put more behind the ones that book jobs. We’ll recommend a starting budget on your strategy call.

Do you work with other contractors in my trade and area?

No. We work with one contractor per trade in each territory, and we’ll never run competing ads for another contractor in your zip codes while we work with you.

Want to bundle social media ads with SEO & web design?

Pick exactly what your business needs with our marketing bundle builder. No bloated agency packages.

Build your marketing bundle Book a strategy call

Real project videos · Neighborhood targeting · One contractor per trade

Demand & Convert

“We Don’t Just ‘Do Marketing.’ We Engineer Revenue.”

High-velocity client acquisition built exclusively for local trade contractors. We bypass predatory lead brokers to secure exclusive local territories and direct-response booking streams.

Proudly Engineered in the USA

Our Services

  • Web Design
  • Search Engine Optimization
  • Local SEO & Maps Pack
  • Google Pay-Per-Click
  • Social Media Management
  • Paid Social Advertising
  • Local Content Marketing

Contact Us

  • 951-223-5634
  • Send an Inquiry
  • Book a Strategy Call
  • 40921 Diana Lane
    Lake Elsinore, CA 92532

Resources

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© 2026 Demand & Convert. All Rights Reserved. Engineered with precision.

Location updated
Demand & Convert
Find Your TradePricing
Book a Strategy CallBuild Your Bundle
951-223-5634

Services

PPC ServicesGoogle Ads managed for calls, not clicks

Web Design

All Web DesignDesign GalleryExample websites for each trade

Social Media Services

All Social Media ServicesAdvertisingFacebook and Instagram ads in your area

SEO Services

All SEO ServicesSEO AuditFind what’s holding your site back on GoogleLocal SEOShow up on Google Maps near your customers

Content Marketing Services

All Content Marketing ServicesDocumercial Video ProductionShort documentary-style videos about your businessSEO CopywritingWebsite pages written for search and for customers

Learn

Local SEO PlaybooksFree step-by-step playbooks for your tradeGuidesPlain-English guides to contractor marketingFind A ContractorOur directory of local contractorsBlogArticles on contractor marketing

Tools

All ToolsWebsite Speed TestSee how fast your site loads on a phoneAI Search & Website CheckCheck how AI search tools see your businessCompetitor ComparisonCompare your website with a local competitorLocal SEO ROI CalculatorEstimate what more calls could be worth

Demos

Local AI SEO PresentationLocal SEO, in a 5-minute walkthroughPPC PresentationGoogle Ads, in a 5-minute walkthroughSMM PresentationSocial media, in a 5-minute walkthrough

About

All AboutCase StudiesResults from businesses we work withContact InfoCall, email or send us a request