Your Local SEO ROI Estimate
Personalized projection based on your contracting business inputs
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Your Contracting Business Numbers
Conservative
1.5% rates
Base Case
3% rates
Optimistic
5% rates
Monthly SEO Investment
Average Job Value
Average ticket size per job or lifetime value per homeowner
Monthly Local Searches
How many homeowners search for your trade locally
Website Visitor → Lead Rate
Lead → Booked Job Rate
Year 1 ROI Estimate
$187,680
Includes 90-day implementation period — conservative estimate
Return Multiple
5.76×
Payback Period
2 mo
Cost Per Booked Job
$2,083
✓ Above break-even
Each month, 10,000 local homeowners search for your services.
By capturing just 1,600 of those visitors, you could generate
48 leads — closing 1–2 new jobs
at $20,000 each, generating $28,800
in monthly revenue, against a monthly investment of
$5,000.
New Booked Jobs / Mo
1.44
signed contracts per month
Monthly Revenue
$28,800
from organic channel
Year 1 Revenue
$247,680
with ramp-up included
Annual Investment
$60,000
total campaign spend
Your Lead Funnel
12-Month ROI Ramp
Based on your numbers, SEO generates a 4.13× Year 1 return
on every dollar invested — paying for itself in 4 months
and acquiring new homeowners at just $2,083 per booked job.
$285,600
Annual ROI
$345,600
Annual Revenue
2 mo
Payback Period
Year 1 projections include a 90-day implementation period with near-zero traffic capture, followed by a gradual ramp to full run-rate. Based on conservative organic traffic assumptions and industry-standard conversion benchmarks.
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