About Demand & Convert
About Demand & Convert, the home service marketing agency built for the trades.
We help home service contractors get found and get the call. Our founder started Demand & Convert after watching a contractor in his own family face the same problems you do.
- Built only for home service trades
- Free Lead Gen Website
- 60-day free trial of Local SEO
One system, one team
Everything working together to make your phone ring
Lead Gen Website
Built to turn visitors into calls
Local SEO & Google Maps
Found in the towns you serve
Google Ads & AI search
In front of homeowners ready to hire
Calls from homeowners
Straight to you, not shared with competitors
By the numbers
Experience behind Demand & Convert
Search, ads and websites, long before AI search arrived.
We know what a wasted click costs, because we’ve managed the budgets.
Contractors grown from $300K to $5M in revenue.
Our story
It started with my father-in-law
From Steve Chhay, founder of Demand & Convert
My father-in-law spent 30 years as a remodeling contractor before he retired. He knew the work, and he took pride in doing it right.
But being good at the work didn’t make the phone ring on its own. He faced the same problems the contractors we serve face today.
I had spent my career in digital marketing. So I built Demand & Convert to give contractors like him one simple system that brings in calls from homeowners who need the work done.
Good contractors deserve a full calendar.
What contractors tell us
The problems we started out to fix
Shared leads. Paying Angi, Thumbtack or HomeAdvisor, then competing on price for the same job.
Wasted ad budgets. Clicks from DIYers and small jobs that never book.
Hard to find. Not showing up in Google Maps or AI answers.
Reports full of clicks. Agencies that can’t say which jobs the money brought in.
No time. Too busy doing the work to run the marketing.
Why contractors choose us
What makes Demand & Convert different?
We don’t sell you more marketing. We build one system that brings in calls, and we keep it simple.
Only the trades
We work with home service contractors. We know your customers search on a phone, often when they need help right now.
One connected system
Your website, local SEO, Google Ads and AI search work together, run by one team instead of separate vendors.
Your territory stays yours
We work with one contractor per trade, per territory, so we never market your competitor down the street.
Calls, not clicks
Traffic only matters if it turns into calls and booked jobs. That’s what we build for.
Plain talk
No jargon. You’ll know what we’re doing, why, and what’s working.
See it work first
Start with a free Lead Gen Website and a 60-day free trial of our Local SEO program.
Sophorn (Steve) Chhay
Founder, Demand & Convert
Meet our founder
Sophorn (Steve) Chhay
Steve has spent more than 20 years in digital marketing and has managed more than $30 million in ad spend. He has helped contractors grow from $300K to $5M in revenue.
He founded Demand & Convert after seeing his father-in-law, a remodeling contractor for 30 years, struggle with the same problems so many contractors face.
- 20+ years in digital marketing
- $30M+ in ad spend managed
- Contractors grown from $300K to $5M in revenue
How we work
How working with us starts
You see the work before you commit to a long-term plan.
1
Strategy call
We learn your services, best jobs and service area, and check that your territory is open.
2
Your free website
We build your Lead Gen Website around your trade, with click-to-call and quote forms.
3
60 days of Local SEO, free
We start working on your Google Maps and local rankings at no cost for 60 days.
4
Grow from there
Add Google Ads, AI search and more when you’re ready. Ad spend is always separate from our prices.
One system, not separate vendors
What we do for contractors
Every service is built for the trades and works with the others.
Contractor websites
Fast, mobile-first websites built to turn visitors into calls and quote requests.
Contractor web design
Local SEO & Google Maps
Show up in the map pack and local results in the towns you want to work in.
Local SEO services
Google Ads
Ads aimed at the jobs you want, so your budget books work instead of buying clicks.
PPC for contractors
SEO & AI search
Get found on Google and recommended in AI answers when homeowners search.
Contractor SEO services
Content & video
Pages, posts and video that answer your customers’ questions and build trust.
Content marketing
Pricing
Build your own bundle and see your monthly total before you talk to anyone.
Build your marketing bundle
Who we serve
Built for home service trades
We work with business owners, office managers and contractors across the home service trades. See how we market yours:
FAQ
Questions about Demand & Convert
What is Demand & Convert?
Demand & Convert is a home service marketing agency for contractors. We run your website, local SEO, Google Ads and AI search as one system to bring in calls.
Who founded Demand & Convert?
Sophorn (Steve) Chhay founded Demand & Convert. He has more than 20 years in digital marketing and has managed more than $30 million in ad spend.
Which trades do you work with?
We work with home service businesses, including remodeling, roofing, HVAC, plumbing, electrical, pest control, restoration, painting and many more.
Do you work with my competitors?
No. We work with one contractor per trade, per territory, so we won’t market a competing business in your trade and area.
How do I get started?
Start with a free Lead Gen Website and a 60-day free trial of our Local SEO program. Ad spend is always separate from our prices.
Let’s fill your calendar.
You do great work. We’ll make sure more homeowners find it and call.
Free Lead Gen Website · 60-day free trial of Local SEO · Zip-code exclusivity
Free website + 60-day trial
Start your 60-day free trial
Tell us about your business. We’ll check your territory and follow up.