Contractor PPC management
PPC for contractors that books jobs, not clicks.
We run Google Ads for home service contractors that target homeowners ready to book, not bargain hunters or DIY searches. Your calls come straight to your office, and they’re never shared with other contractors.
- One contractor per trade, per territory
- Live in 7–10 days
- Live ROI dashboard
Sponsored · yourcompany.com
24/7 AC Repair | Same-Day Service | Licensed Local Techs
Upfront pricing, financing available. Call now for a same-day visit from a local HVAC company.
New call tracked
AC replacement estimate · booked
Example ad for illustration.
The basics
What is PPC for contractors?
PPC (pay-per-click) for contractors means paying for ads on Google that show when local homeowners search for your service, like “water heater replacement” or “roof leak repair”. You only pay when someone clicks or calls. Done well, it fills your schedule within days. Done badly, it buys cheap clicks from people who never book.
1
A homeowner searches
Someone in your service area types a job you do into Google.
2
Your ad shows first
Your ad appears above the organic results and the map, written for that exact job.
3
They land on a fast page
A landing page built for that service makes it easy to call or request a quote.
4
The job is tracked
Calls and forms are tracked to the ad and keyword, so you see what each dollar booked.
The paid traffic reality
Why most contractor PPC budgets get wasted
Many agencies report lots of clicks, even when those clicks come from $50 service calls or “how-to” DIY searches. Without careful keyword filtering, tight location targeting and contractor-focused management, half your budget can go to people who never book.
High-value searches only. We block low-ticket and DIY searches and focus your budget on the jobs that grow your business.
Territory exclusivity. We work with one contractor per trade in each territory, so we never bid against ourselves.
Live ROI dashboards. See which campaign booked which job. No vanity metrics.
Google Ads campaign health
5.8x
Average return on ad spend
22.4%
Average conversion rate
-41%
Cost per lead
What you get
How we manage contractor PPC
We don’t set it and forget it. Every account gets the same hands-on process, built to turn ad spend into booked jobs.
Only high-value searches
We block searches like “cheap”, “DIY”, “parts” and “jobs” so your money goes to homeowners asking for real projects.
Ads aimed at the right neighborhoods
We use household income and property data to focus your ads on the zip codes where owners can afford premium work.
Fast landing pages
Mobile-first pages built for one-tap calls raise your Quality Score, which lowers what you pay per click.
Every booked job tracked
We connect your tracking to field software like ServiceTitan or Housecall Pro, so you see which ad booked which job.
Exclusive in your territory
One contractor per trade, per service area. We never run ads for your direct competitor in the same market.
Clear reporting
A live dashboard shows spend, calls, leads and booked jobs, so you always know your real return.
Run the numbers
Calculate your projected contractor PPC ROI
Move the sliders to see what exclusive PPC could mean for your crews.
Estimates only, based on the inputs above and an assumed average cost per click. Actual results vary by trade, market and season.
One system, not separate vendors
PPC that works with your website, Google Maps and SEO
Ads work best when the rest of your marketing backs them up. Ours are built to feed and support every other channel.
Landing pages and Quality Score
Slow or confusing pages make Google charge you more per click. Fast, focused pages can cut your cost per click and stretch your budget.
Contractor web design
Calls now while Maps rankings grow
Map pack rankings take time. PPC keeps your trucks moving in the meantime, and together you can hold both the paid and map spots.
Local SEO services
Video that builds trust
Clicking an ad is easy; committing to a $15,000 project isn’t. Short videos of your crew and work on the landing page turn clicks into calls.
Contractor video production
Ad data that improves your SEO
The questions homeowners search in your ads feed your website’s FAQs and content, which helps Google and AI tools recommend you.
Contractor SEO services
Who we serve
PPC for every home service trade
Keywords, ads and landing pages are planned around the jobs each trade wants more of:
Real Clients. Real Outcomes
Don't take our word for it
Territory Available!
We don't have a partner for Contractor in this territory yet. Take advantage: start your 60-day free trial and claim it before a local competitor does.
Start Your 60-Day Free TrialFAQ
PPC for contractors FAQ
How is your PPC different from lead sites like Angi or Thumbtack?
Leads from Angi, Thumbtack or HomeAdvisor are usually shared with several other contractors, so homeowners get flooded with calls and compare you on price. With our PPC, homeowners click your ad, see your website and call you directly. You’re the only contractor they’re talking to.
Do you work with other contractors in my trade and area?
No. We work with one contractor per trade in each territory. If we run HVAC ads for you in your market, we won’t take on another HVAC company in that same service area.
How do you keep my ad budget from being wasted?
We block low-value searches with words like “cheap”, “handyman”, “tutorial”, “salary” and “parts”, and focus your budget on ready-to-book searches like “full system replacement” or “emergency roof repair”.
How fast will my phone start ringing?
PPC is built for fast results. Once your landing pages and campaigns are live, typically 7 to 10 days after your strategy audit, your ads start showing to homeowners searching for your services.
What reporting will I get?
You get a live ROI dashboard. We connect tracking to your field software, like ServiceTitan or Housecall Pro, so you can see which campaign booked which job and what you earned for every dollar spent.
Is PPC better than SEO for contractors?
They do different jobs. PPC brings calls within days but stops when you stop paying. SEO and Google Maps rankings take months to build but keep working without a cost per click. Most contractors run both: PPC for steady calls now, SEO for lower lead costs over time.
How much should a contractor spend on PPC?
It depends on your trade, market and goals. Start with enough budget to gather real data for a few weeks, then put more behind the campaigns that book jobs, not just clicks. We’ll recommend a starting budget on your strategy call.
Want to bundle PPC with SEO & web design?
Pick exactly what your business needs with our marketing bundle builder. No bloated agency packages.
One contractor per trade · Live in 7–10 days · Live ROI dashboard
