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Demand & Convert
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    • Design GalleryExample websites for each trade
    PPC ServicesGoogle Ads managed for calls, not clicks
    Social Media ServicesReal job posts made from your crew’s photos
    • AdvertisingFacebook and Instagram ads in your area
    SEO ServicesGet found for the searches your customers use
    • SEO AuditFind what’s holding your site back on Google
    • Local SEOShow up on Google Maps near your customers
    Content Marketing ServicesBlogs, pages and video that bring in searches
    • Documercial Video ProductionShort documentary-style videos about your business
    • SEO CopywritingWebsite pages written for search and for customers
    Free to startFree Lead Gen Website + 60-day Local SEO trialOne contractor per trade in each area. See if yours is open.Check your area →
  • Pricing
  • Local SEO PlaybooksFree step-by-step playbooks for your trade
    Find A ContractorOur directory of local contractors
    ToolsFree tools to check your website
    • Website Speed TestSee how fast your site loads on a phone
    • AI Search & Website CheckCheck how AI search tools see your business
    • Competitor ComparisonCompare your website with a local competitor
    • Local SEO ROI CalculatorEstimate what more calls could be worth
    GuidesPlain-English guides to contractor marketing
    BlogArticles on contractor marketing
    Free to startFree Lead Gen Website + 60-day Local SEO trialOne contractor per trade in each area. See if yours is open.Check your area →
  • Local AI SEO PresentationLocal SEO, in a 5-minute walkthroughPPC PresentationGoogle Ads, in a 5-minute walkthroughSMM PresentationSocial media, in a 5-minute walkthrough
  • Who We AreOur story and how we workCase StudiesResults from businesses we work withContact InfoCall, email or send us a request
Book a Strategy Call

Contractor PPC management

PPC for contractors that books jobs, not clicks.

We run Google Ads for home service contractors that target homeowners ready to book, not bargain hunters or DIY searches. Your calls come straight to your office, and they’re never shared with other contractors.

Book a strategy call Build your bundle
  • One contractor per trade, per territory
  • Live in 7–10 days
  • Live ROI dashboard
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AC replacement estimate · booked

Example ad for illustration.

Google Search Ads Local service campaigns Meta ad funnels Call & booking tracking

The basics

What is PPC for contractors?

PPC (pay-per-click) for contractors means paying for ads on Google that show when local homeowners search for your service, like “water heater replacement” or “roof leak repair”. You only pay when someone clicks or calls. Done well, it fills your schedule within days. Done badly, it buys cheap clicks from people who never book.

  1. 1

    A homeowner searches

    Someone in your service area types a job you do into Google.

  2. 2

    Your ad shows first

    Your ad appears above the organic results and the map, written for that exact job.

  3. 3

    They land on a fast page

    A landing page built for that service makes it easy to call or request a quote.

  4. 4

    The job is tracked

    Calls and forms are tracked to the ad and keyword, so you see what each dollar booked.

The paid traffic reality

Why most contractor PPC budgets get wasted

Many agencies report lots of clicks, even when those clicks come from $50 service calls or “how-to” DIY searches. Without careful keyword filtering, tight location targeting and contractor-focused management, half your budget can go to people who never book.

  • High-value searches only. We block low-ticket and DIY searches and focus your budget on the jobs that grow your business.

  • Territory exclusivity. We work with one contractor per trade in each territory, so we never bid against ourselves.

  • Live ROI dashboards. See which campaign booked which job. No vanity metrics.

Schedule a 15-minute PPC audit

Google Ads campaign health

5.8x

Average return on ad spend

22.4%

Average conversion rate

-41%

Cost per lead

What you get

How we manage contractor PPC

We don’t set it and forget it. Every account gets the same hands-on process, built to turn ad spend into booked jobs.

Only high-value searches

We block searches like “cheap”, “DIY”, “parts” and “jobs” so your money goes to homeowners asking for real projects.

Ads aimed at the right neighborhoods

We use household income and property data to focus your ads on the zip codes where owners can afford premium work.

Fast landing pages

Mobile-first pages built for one-tap calls raise your Quality Score, which lowers what you pay per click.

Every booked job tracked

We connect your tracking to field software like ServiceTitan or Housecall Pro, so you see which ad booked which job.

Exclusive in your territory

One contractor per trade, per service area. We never run ads for your direct competitor in the same market.

Clear reporting

A live dashboard shows spend, calls, leads and booked jobs, so you always know your real return.

Run the numbers

Calculate your projected contractor PPC ROI

Move the sliders to see what exclusive PPC could mean for your crews.

$2,500
$4,500
15.0%
25.0%

Projected monthly revenue

$0

0

New booked jobs / month

0x

Return on ad spend

Get a custom PPC plan

Estimates only, based on the inputs above and an assumed average cost per click. Actual results vary by trade, market and season.

One system, not separate vendors

PPC that works with your website, Google Maps and SEO

Ads work best when the rest of your marketing backs them up. Ours are built to feed and support every other channel.

Landing pages and Quality Score

Slow or confusing pages make Google charge you more per click. Fast, focused pages can cut your cost per click and stretch your budget.

Contractor web design

Calls now while Maps rankings grow

Map pack rankings take time. PPC keeps your trucks moving in the meantime, and together you can hold both the paid and map spots.

Local SEO services

Video that builds trust

Clicking an ad is easy; committing to a $15,000 project isn’t. Short videos of your crew and work on the landing page turn clicks into calls.

Contractor video production

Ad data that improves your SEO

The questions homeowners search in your ads feed your website’s FAQs and content, which helps Google and AI tools recommend you.

Contractor SEO services

Who we serve

PPC for every home service trade

Keywords, ads and landing pages are planned around the jobs each trade wants more of:

  • HVAC
  • Plumbers
  • Electricians
  • Roofers
  • Remodelers & GCs
  • Pest control
  • Restoration
  • Mold removal
  • Demolition
  • Landscapers
  • Garage doors
  • Moving companies

Real Clients. Real Outcomes

Don't take our word for it

Theary Pleng
Long Beach, Ca Real Estate

"In the Long Beach market, clients want an agent who truly knows the local neighborhoods. Partnering with Demand & Convert showed us that we don't have to rely on third-party aggregators or give away massive referral cuts to keep our pipeline full. They built us..."

Read Full Case Study

Theary Pleng

Realtor, West BLVD Realty

Ron Pleng
Long Beach, Ca Deputy Special Inspection

"In my business, we don't have time for fluff. We value precision, whether we're inspecting an Amazon facility or a Walmart. When it came to our marketing, Demand & Convert delivered that same level of industrial-grade accuracy. Before them, we were invisible in the Long..."

Read Full Case Study

Ron Pleng

Owner, RP Inspection Services

Billy Rath
Garden Grove, Ca Deputy Special Inspection

"I've spent my career on high-stakes jobsites like the Entrada project in Culver City and the Orange County Zoo, but I realized our digital presence didn't match the scale of our work. Demand & Convert stepped in and fixed that. They didn't just build a..."

Read Full Case Study

Billy Rath

Owner, SoCal Special Inspections

David
Gilroy, Ca Water & Fire Restoration

"In the water and fire restoration business, speed is everything. We needed a marketing strategy that could capture high-intent property owners exactly when disaster strikes. This team completely delivered. They dialed in our local visibility so that when emergencies happen in Gilroy, Valley Pro is..."

Read Full Case Study

David

Owner, Valley Pro Restoration & Contractor

Matt Riley
Hanford, Ca Water & Fire Restoration

"From an operational standpoint, this partnership has been outstanding. They didn't just hand us a generic marketing setup; they built a high-performing inbound system that consistently captures large-scale mitigation and restoration projects. The transparency, detailed communication, and undeniable impact on our bottom line make them..."

Matt Riley

Executive VP, Alert Disaster Restoration

Nathan
Hanford, Ca Pest Control & Extermination

"We wanted to expand our footprint across the Hanford area, and this team made it happen seamlessly. The quality of the residential and commercial pest leads we’re getting is incredible. They don't just send us random clicks; they drive actual, ready-to-book customers straight to our..."

Nathan

Owner, Valley Wide Pest Control

Richard Schmidt
Gilroy, Ca Pest Control & Extermination

"Managing a pest control operation means we need a high volume of local inquiries to keep our routes tight and efficient. This team delivered exactly that. They set up a system that keeps our technicians busy right here in Gilroy, eliminating empty drive time. They..."

Richard Schmidt

Owner, Killroy Pest Control

Ken Rector
Rocklin, Ca Deck Building & Outdoor Living

"As a builder, the hardest part of marketing is finding people who actually understand the construction timeline and budget. This team gets it. They built a localized strategy that has completely streamlined our incoming project pipeline for custom decks and outdoor spaces. No wasted ad..."

Ken Rector

Owner, Ken Rector Construction

David Andreyev
Davis, Ca Deck Building & Outdoor Living

"As a custom builder, I don't need a high volume of cheap clicks—I need serious homeowners looking for premium outdoor living spaces. This team delivered exactly that. They completely dialed in our local targeting, and the quality of deck and outdoor project inquiries coming through..."

David Andreyev

Owner, Wave Decks

Beatriz Fedrizzi PhD
Davis, Ca Landscaping & Hardscaping

"They have been an invaluable asset to our growth at Fedrizzi Landscape Design. They took over our local marketing and turned it into an efficient, hands-off system that consistently surfaces serious property owners. If you want a team that delivers execution without the guesswork, this..."

Beatriz Fedrizzi PhD

Owner, Fedrizzi Landscape Design

Josh A.
Napa, Ca Landscaping & Hardscaping

"As a landscaping owner, managing seasonal dips can be tough, but this team has kept our crews completely booked out. We are getting high-intent calls for massive cleanups and hauling jobs right here in Napa. They cut right through the noise and brought us the..."

Josh A.

Owner, JA Landscaping and Hauling

Ray Reyff
Napa, Ca Electrical Upgrades

"It’s rare to find a marketing team that communicates as clearly as they do. They didn't pitch us on a bunch of vanity metrics; instead, they built a straightforward strategy that keeps Reyff Electric directly in front of Napa homeowners. The transparency and steady stream..."

Ray Reyff

Owner, Reyff Electric

Tim Davis and the Davis Family
Davis, Ca Electrical Upgrades

"We needed a marketing partner who actually understood the electrical trade and could position Davis Electric & Systems as the go-to choice in our area. They delivered exactly that. Our web presence is now a massive asset that consistently brings in the exact types of..."

Tim Davis and the Davis Family

Owner, Davis Electric & Systems

Michael Farias
Davis, Ca Plumbing, Drain & Sewer

"If you want your phones to actually ring with high-paying plumbing jobs, this is the team to hire. They don’t hide behind confusing marketing jargon—they just deliver real, measurable results. They’ve helped us truly lock down the Davis area, and the stream of incoming calls..."

Michael Farias

Founder, The Plumbing Doctor®

Steve Silva
Napa, Ca Plumbing, Drain & Sewer

"The communication is sharp, the strategy is transparent, and the results speak for themselves. They genuinely care about helping local service businesses succeed, and Steve Silva Plumbing is much stronger today because of their hard work. Highly recommend!"

Steve Silva

Steve Silva Plumbing

Stefan, Steve, and Brian
Napa, Ca Roofing & Storm Damage

"Working with the team has completely transformed our pipeline at Angelo's Roofing. We’re finally getting high-quality, local leads in the Napa area that actually convert into real jobs. Their team understands the roofing business inside and out, and the results speak for themselves. Five stars!"

Stefan, Steve, and Brian

Owners, Angelo's Roofing

Galen Powers
Rocklin, Ca Roofing & Storm Damage

"The professionalism and strategic approach brought to our business completely overhauled how we acquire new clients. They understand the roofing and storm damage industry inside and out, making the entire process seamless. Five stars all day for the measurable results they’ve brought to Powers Roof..."

Galen Powers

Founder, Powers Roof Service

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FAQ

PPC for contractors FAQ

How is your PPC different from lead sites like Angi or Thumbtack?

Leads from Angi, Thumbtack or HomeAdvisor are usually shared with several other contractors, so homeowners get flooded with calls and compare you on price. With our PPC, homeowners click your ad, see your website and call you directly. You’re the only contractor they’re talking to.

Do you work with other contractors in my trade and area?

No. We work with one contractor per trade in each territory. If we run HVAC ads for you in your market, we won’t take on another HVAC company in that same service area.

How do you keep my ad budget from being wasted?

We block low-value searches with words like “cheap”, “handyman”, “tutorial”, “salary” and “parts”, and focus your budget on ready-to-book searches like “full system replacement” or “emergency roof repair”.

How fast will my phone start ringing?

PPC is built for fast results. Once your landing pages and campaigns are live, typically 7 to 10 days after your strategy audit, your ads start showing to homeowners searching for your services.

What reporting will I get?

You get a live ROI dashboard. We connect tracking to your field software, like ServiceTitan or Housecall Pro, so you can see which campaign booked which job and what you earned for every dollar spent.

Is PPC better than SEO for contractors?

They do different jobs. PPC brings calls within days but stops when you stop paying. SEO and Google Maps rankings take months to build but keep working without a cost per click. Most contractors run both: PPC for steady calls now, SEO for lower lead costs over time.

How much should a contractor spend on PPC?

It depends on your trade, market and goals. Start with enough budget to gather real data for a few weeks, then put more behind the campaigns that book jobs, not just clicks. We’ll recommend a starting budget on your strategy call.

Want to bundle PPC with SEO & web design?

Pick exactly what your business needs with our marketing bundle builder. No bloated agency packages.

Build your marketing bundle Book a strategy call

One contractor per trade · Live in 7–10 days · Live ROI dashboard

Demand & Convert

“We Don’t Just ‘Do Marketing.’ We Engineer Revenue.”

High-velocity client acquisition built exclusively for local trade contractors. We bypass predatory lead brokers to secure exclusive local territories and direct-response booking streams.

Proudly Engineered in the USA

Our Services

  • Web Design
  • Search Engine Optimization
  • Local SEO & Maps Pack
  • Google Pay-Per-Click
  • Social Media Management
  • Paid Social Advertising
  • Local Content Marketing

Contact Us

  • 951-223-5634
  • Send an Inquiry
  • Book a Strategy Call
  • 40921 Diana Lane
    Lake Elsinore, CA 92532

Resources

  • Blog Insights
  • Trade Playbooks
  • Tools Hub
  • Guides Hub
  • ROI Calculator
  • Find Local Contractors
  • Territory Check
  • Submit a Work Request

© 2026 Demand & Convert. All Rights Reserved. Engineered with precision.

Location updated
Demand & Convert
Find Your TradePricing
Book a Strategy CallBuild Your Bundle
951-223-5634

Services

PPC ServicesGoogle Ads managed for calls, not clicks

Web Design

All Web DesignDesign GalleryExample websites for each trade

Social Media Services

All Social Media ServicesAdvertisingFacebook and Instagram ads in your area

SEO Services

All SEO ServicesSEO AuditFind what’s holding your site back on GoogleLocal SEOShow up on Google Maps near your customers

Content Marketing Services

All Content Marketing ServicesDocumercial Video ProductionShort documentary-style videos about your businessSEO CopywritingWebsite pages written for search and for customers

Learn

Local SEO PlaybooksFree step-by-step playbooks for your tradeGuidesPlain-English guides to contractor marketingFind A ContractorOur directory of local contractorsBlogArticles on contractor marketing

Tools

All ToolsWebsite Speed TestSee how fast your site loads on a phoneAI Search & Website CheckCheck how AI search tools see your businessCompetitor ComparisonCompare your website with a local competitorLocal SEO ROI CalculatorEstimate what more calls could be worth

Demos

Local AI SEO PresentationLocal SEO, in a 5-minute walkthroughPPC PresentationGoogle Ads, in a 5-minute walkthroughSMM PresentationSocial media, in a 5-minute walkthrough

About

All AboutCase StudiesResults from businesses we work withContact InfoCall, email or send us a request