Case study · Real Estate
West BLVD Realty
+145% revenue growth, year over year
+145%
Revenue growth (YoY)
18
Calls per month
14
Web leads per month
106,250
Recent revenue
The problem
Where they started
Independent residential real estate brokerages often face high client acquisition costs and intense local competition. Traditional reliance on third-party lead aggregators severely erodes profit margins through 25%–35% referral cuts, while reselling identical buyer leads to multiple agents in the same market.
Specific challenges
Heavy dependency on third-party real estate lead aggregators and high referral commission split fees.
Inefficient lead conversion due to slow mobile site performance and poor user experience.
Low local organic and Google Maps visibility across high-value Long Beach submarkets against competing brokerages.
Lack of real-time pipeline tracking and attribution to measure true marketing ROI.
The solution
What we built
Deployed Demand & Convert's direct-to-consumer real estate growth framework:
• Local SEO & Google Maps Optimization: Optimized Google Business Profile rankings targeting high-value submarkets including Belmont Shore, Naples Island, Bixby Knolls, California Heights, and Downtown Long Beach.
• Custom High-Speed Mobile Website: Built a mobile-first site engineered to load under 2.5 seconds with integrated home valuation lead tools and thumb-zone navigation.
• Golden Window Retargeting: Placed tracking pixels to serve proof-driven social ad campaigns on Facebook and Instagram targeting active sellers within a 24–72 hour window.
• CRM & Live ROI Dashboard: Synced inbound call and form tracking straight into the CRM for transparent dollar-for-dollar ROI tracking.
• Territory Lockout Exclusivity: Enforced strict market exclusivity for West BLVD Realty in Long Beach.
Conversion-Driven Web Design
Local SEO & Google Maps
Paid Social Advertising
The results
Month-by-month growth
Inbound phone calls
18 / mo
Web leads
14 / mo
Booked jobs by channel
-
Local SEO & Maps55%
-
PPC (Google Ads)0%
-
Paid Social45%
Recent revenue
106,250
Monthly numbers show the run rate after the first 90 days of the campaign.
In their words
What the client says
Theary Pleng
Realtor
In the Long Beach market, clients want an agent who truly knows the local neighborhoods. Partnering with Demand & Convert showed us that we don't have to rely on third-party aggregators or give away massive referral cuts to keep our pipeline full. They built us a high-speed website, got our Google Business Profile ranking at the top of Google Maps in our core neighborhoods, and set up a live dashboard where every call syncs straight into our CRM. The 60-day trial was completely risk-free, and the results made upgrading to Local SEO Premium and social media retargeting an easy decision.
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