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    Free to startFree Lead Gen Website + 60-day Local SEO trialOne contractor per trade in each area. See if yours is open.Check your area →
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Contractor video marketing

Video marketing for contractors that wins the job before you arrive.

We film your real crew, trucks and jobsites, then cut one shoot into videos for your website, Google Business Profile, ads and social media. We call it a Documercial: a short documentary that shows homeowners why they can trust you.

Book a strategy call Build your bundle
  • Your real crew, no actors
  • Filmed on your jobsites
  • Cut for every channel

Roofing Documercial · 2:30

  • Website hero video16:9
  • Reels & Shorts9:16
  • Google Business Profile1:1

Example video plan for illustration.

Story planning 4K on-site filming Short-form cuts Captions & video schema Published everywhere

The stock video problem

Why stock footage costs you jobs

Homeowners are careful about who they let onto their property. When your website shows actors who don’t work for you or trucks that don’t match your fleet, they notice. A video of your real team on a real job proves you have the people, equipment and know-how to do the work right.

  • Shows you’re the real deal. Your shop, fleet, safety gear and tools on camera.

  • Pre-sells the estimate. Homeowners see your expertise before your estimator walks the property.

  • Helps you get found. Captions and video schema help Google and AI search understand what you do.

Plan my video

Documercial performance

+25%

Brand recall and engagement

100%

Your real crews

40%

Lower cost per lead

What you get

What’s included in our contractor video production

From planning the story to publishing the final cuts, handled for you.

Story planning

We find what sets you apart, like your certifications, specialty equipment or safety process, and plan the story around it.

On-site filming

Our crew films on your jobsites with 4K cameras, drones and professional audio, working around your team so the job keeps moving.

Crew and customer stories

Natural, unscripted interviews with your team and happy customers. No actors and no sales pitch.

Short-form cuts

One shoot becomes months of content: vertical Reels and Shorts, square posts and ad versions.

Fast website embeds

We compress and embed your videos so they play smoothly on phones without slowing your site down.

Captions, transcripts and schema

Every video gets captions, a transcript and video schema so search engines and AI tools can read what’s in it.

See it in action

One shoot day, videos for every channel

Pick a trade to see what we’d film and the videos we’d cut from it.

The story

What we film

    Videos we cut from it

      Plan my shoot day

      Example shoot plan for illustration.

      One system, not separate vendors

      Video that powers the rest of your marketing

      A great video only pays off when people see it. We plan every shoot around the channels that bring you leads.

      Video that doesn’t slow your site

      We load video so it plays quickly on phones without hurting your page speed or rankings.

      Contractor web design

      Fresh video on Google Maps

      Short clips posted to your Google Business Profile show real activity and build trust with local searchers.

      Local SEO services

      Landing pages that keep ad clicks

      A short video at the top of your Google Ads landing pages gives paid visitors a reason to stay and call.

      PPC for contractors

      Social ads people stop for

      Vertical hooks and before-and-after reels from your shoot make real, non-stock ads for Facebook, Instagram and Nextdoor.

      Social media advertising

      Pages people stay on

      Helpful videos on your service pages and guides keep visitors reading and watching longer.

      Contractor SEO services

      Transcripts AI search can cite

      Captions and transcripts turn what your experts say on camera into text that ChatGPT, Gemini and AI Overviews can read.

      Content marketing

      Real Clients. Real Outcomes

      Don't take our word for it

      Theary Pleng
      Long Beach, Ca Real Estate

      "In the Long Beach market, clients want an agent who truly knows the local neighborhoods. Partnering with Demand & Convert showed us that we don't have to rely on third-party aggregators or give away massive referral cuts to keep our pipeline full. They built us..."

      Read Full Case Study

      Theary Pleng

      Realtor, West BLVD Realty

      Ron Pleng
      Long Beach, Ca Deputy Special Inspection

      "In my business, we don't have time for fluff. We value precision, whether we're inspecting an Amazon facility or a Walmart. When it came to our marketing, Demand & Convert delivered that same level of industrial-grade accuracy. Before them, we were invisible in the Long..."

      Read Full Case Study

      Ron Pleng

      Owner, RP Inspection Services

      Billy Rath
      Garden Grove, Ca Deputy Special Inspection

      "I've spent my career on high-stakes jobsites like the Entrada project in Culver City and the Orange County Zoo, but I realized our digital presence didn't match the scale of our work. Demand & Convert stepped in and fixed that. They didn't just build a..."

      Read Full Case Study

      Billy Rath

      Owner, SoCal Special Inspections

      David
      Gilroy, Ca Water & Fire Restoration

      "In the water and fire restoration business, speed is everything. We needed a marketing strategy that could capture high-intent property owners exactly when disaster strikes. This team completely delivered. They dialed in our local visibility so that when emergencies happen in Gilroy, Valley Pro is..."

      Read Full Case Study

      David

      Owner, Valley Pro Restoration & Contractor

      Matt Riley
      Hanford, Ca Water & Fire Restoration

      "From an operational standpoint, this partnership has been outstanding. They didn't just hand us a generic marketing setup; they built a high-performing inbound system that consistently captures large-scale mitigation and restoration projects. The transparency, detailed communication, and undeniable impact on our bottom line make them..."

      Matt Riley

      Executive VP, Alert Disaster Restoration

      Nathan
      Hanford, Ca Pest Control & Extermination

      "We wanted to expand our footprint across the Hanford area, and this team made it happen seamlessly. The quality of the residential and commercial pest leads we’re getting is incredible. They don't just send us random clicks; they drive actual, ready-to-book customers straight to our..."

      Nathan

      Owner, Valley Wide Pest Control

      Richard Schmidt
      Gilroy, Ca Pest Control & Extermination

      "Managing a pest control operation means we need a high volume of local inquiries to keep our routes tight and efficient. This team delivered exactly that. They set up a system that keeps our technicians busy right here in Gilroy, eliminating empty drive time. They..."

      Richard Schmidt

      Owner, Killroy Pest Control

      Ken Rector
      Rocklin, Ca Deck Building & Outdoor Living

      "As a builder, the hardest part of marketing is finding people who actually understand the construction timeline and budget. This team gets it. They built a localized strategy that has completely streamlined our incoming project pipeline for custom decks and outdoor spaces. No wasted ad..."

      Ken Rector

      Owner, Ken Rector Construction

      David Andreyev
      Davis, Ca Deck Building & Outdoor Living

      "As a custom builder, I don't need a high volume of cheap clicks—I need serious homeowners looking for premium outdoor living spaces. This team delivered exactly that. They completely dialed in our local targeting, and the quality of deck and outdoor project inquiries coming through..."

      David Andreyev

      Owner, Wave Decks

      Beatriz Fedrizzi PhD
      Davis, Ca Landscaping & Hardscaping

      "They have been an invaluable asset to our growth at Fedrizzi Landscape Design. They took over our local marketing and turned it into an efficient, hands-off system that consistently surfaces serious property owners. If you want a team that delivers execution without the guesswork, this..."

      Beatriz Fedrizzi PhD

      Owner, Fedrizzi Landscape Design

      Josh A.
      Napa, Ca Landscaping & Hardscaping

      "As a landscaping owner, managing seasonal dips can be tough, but this team has kept our crews completely booked out. We are getting high-intent calls for massive cleanups and hauling jobs right here in Napa. They cut right through the noise and brought us the..."

      Josh A.

      Owner, JA Landscaping and Hauling

      Ray Reyff
      Napa, Ca Electrical Upgrades

      "It’s rare to find a marketing team that communicates as clearly as they do. They didn't pitch us on a bunch of vanity metrics; instead, they built a straightforward strategy that keeps Reyff Electric directly in front of Napa homeowners. The transparency and steady stream..."

      Ray Reyff

      Owner, Reyff Electric

      Tim Davis and the Davis Family
      Davis, Ca Electrical Upgrades

      "We needed a marketing partner who actually understood the electrical trade and could position Davis Electric & Systems as the go-to choice in our area. They delivered exactly that. Our web presence is now a massive asset that consistently brings in the exact types of..."

      Tim Davis and the Davis Family

      Owner, Davis Electric & Systems

      Michael Farias
      Davis, Ca Plumbing, Drain & Sewer

      "If you want your phones to actually ring with high-paying plumbing jobs, this is the team to hire. They don’t hide behind confusing marketing jargon—they just deliver real, measurable results. They’ve helped us truly lock down the Davis area, and the stream of incoming calls..."

      Michael Farias

      Founder, The Plumbing Doctor®

      Steve Silva
      Napa, Ca Plumbing, Drain & Sewer

      "The communication is sharp, the strategy is transparent, and the results speak for themselves. They genuinely care about helping local service businesses succeed, and Steve Silva Plumbing is much stronger today because of their hard work. Highly recommend!"

      Steve Silva

      Steve Silva Plumbing

      Stefan, Steve, and Brian
      Napa, Ca Roofing & Storm Damage

      "Working with the team has completely transformed our pipeline at Angelo's Roofing. We’re finally getting high-quality, local leads in the Napa area that actually convert into real jobs. Their team understands the roofing business inside and out, and the results speak for themselves. Five stars!"

      Stefan, Steve, and Brian

      Owners, Angelo's Roofing

      Galen Powers
      Rocklin, Ca Roofing & Storm Damage

      "The professionalism and strategic approach brought to our business completely overhauled how we acquire new clients. They understand the roofing and storm damage industry inside and out, making the entire process seamless. Five stars all day for the measurable results they’ve brought to Powers Roof..."

      Galen Powers

      Founder, Powers Roof Service

      SWIPE TO BROWSE USE SCROLL BAR OR CHEVRONS TO BROWSE

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      FAQ

      Contractor video marketing FAQ

      What is a Documercial, and how is it different from a commercial?

      A commercial tells people you’re good, usually with scripted actors and a sales pitch. A Documercial shows them. We film your actual team, trucks and jobsites, plus real customer walk-throughs, so homeowners trust you before you talk price.

      Do our technicians need to be good on camera?

      No, and we’d rather they weren’t acting. Homeowners can spot a scripted pitch. Our crew helps your team feel comfortable and films them doing what they do best: the job.

      What happens on shoot day?

      We plan the story with you first, then film on one of your jobsites with 4K cameras, drones and professional audio. We work around your crew so the job keeps moving, and capture short interviews with your team and customers.

      Can we use the footage for social media ads?

      Yes. We cut the main film into short vertical and square videos for Facebook, Instagram and Nextdoor ads and posts, so one shoot gives you months of ad creative.

      Where will our videos be used?

      On your website and landing pages, your Google Business Profile, YouTube, social media and ads. We also embed them so they load fast on phones.

      How does video help our SEO and AI search visibility?

      We add captions, transcripts and video schema so Google and AI tools can read what’s in your videos and connect that expertise to your business. Engaging video also keeps visitors on your pages longer.

      Do we get territory exclusivity?

      Yes. We only produce Documercials for one contractor per trade in each local market, so your competitors can’t get the same thing from us.

      Ready to show homeowners your real work?

      Pick exactly what your business needs with our marketing bundle builder, or talk with us about a shoot.

      Build your marketing bundle Book a strategy call

      Real crews · Real jobsites · One contractor per trade per market

      Demand & Convert

      “We Don’t Just ‘Do Marketing.’ We Engineer Revenue.”

      High-velocity client acquisition built exclusively for local trade contractors. We bypass predatory lead brokers to secure exclusive local territories and direct-response booking streams.

      Proudly Engineered in the USA

      Our Services

      • Web Design
      • Search Engine Optimization
      • Local SEO & Maps Pack
      • Google Pay-Per-Click
      • Social Media Management
      • Paid Social Advertising
      • Local Content Marketing

      Contact Us

      • 951-223-5634
      • Send an Inquiry
      • Book a Strategy Call
      • 40921 Diana Lane
        Lake Elsinore, CA 92532

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      © 2026 Demand & Convert. All Rights Reserved. Engineered with precision.

      Location updated
      Demand & Convert
      Find Your TradePricing
      Book a Strategy CallBuild Your Bundle
      951-223-5634

      Services

      PPC ServicesGoogle Ads managed for calls, not clicks

      Web Design

      All Web DesignDesign GalleryExample websites for each trade

      Social Media Services

      All Social Media ServicesAdvertisingFacebook and Instagram ads in your area

      SEO Services

      All SEO ServicesSEO AuditFind what’s holding your site back on GoogleLocal SEOShow up on Google Maps near your customers

      Content Marketing Services

      All Content Marketing ServicesDocumercial Video ProductionShort documentary-style videos about your businessSEO CopywritingWebsite pages written for search and for customers

      Learn

      Local SEO PlaybooksFree step-by-step playbooks for your tradeGuidesPlain-English guides to contractor marketingFind A ContractorOur directory of local contractorsBlogArticles on contractor marketing

      Tools

      All ToolsWebsite Speed TestSee how fast your site loads on a phoneAI Search & Website CheckCheck how AI search tools see your businessCompetitor ComparisonCompare your website with a local competitorLocal SEO ROI CalculatorEstimate what more calls could be worth

      Demos

      Local AI SEO PresentationLocal SEO, in a 5-minute walkthroughPPC PresentationGoogle Ads, in a 5-minute walkthroughSMM PresentationSocial media, in a 5-minute walkthrough

      About

      All AboutCase StudiesResults from businesses we work withContact InfoCall, email or send us a request