Contractor video marketing
Video marketing for contractors that wins the job before you arrive.
We film your real crew, trucks and jobsites, then cut one shoot into videos for your website, Google Business Profile, ads and social media. We call it a Documercial: a short documentary that shows homeowners why they can trust you.
- Your real crew, no actors
- Filmed on your jobsites
- Cut for every channel
Roofing Documercial · 2:30
- Website hero video16:9
- Reels & Shorts9:16
- Google Business Profile1:1
Example video plan for illustration.
The stock video problem
Why stock footage costs you jobs
Homeowners are careful about who they let onto their property. When your website shows actors who don’t work for you or trucks that don’t match your fleet, they notice. A video of your real team on a real job proves you have the people, equipment and know-how to do the work right.
Shows you’re the real deal. Your shop, fleet, safety gear and tools on camera.
Pre-sells the estimate. Homeowners see your expertise before your estimator walks the property.
Helps you get found. Captions and video schema help Google and AI search understand what you do.
Documercial performance
+25%
Brand recall and engagement
100%
Your real crews
40%
Lower cost per lead
What you get
What’s included in our contractor video production
From planning the story to publishing the final cuts, handled for you.
Story planning
We find what sets you apart, like your certifications, specialty equipment or safety process, and plan the story around it.
On-site filming
Our crew films on your jobsites with 4K cameras, drones and professional audio, working around your team so the job keeps moving.
Crew and customer stories
Natural, unscripted interviews with your team and happy customers. No actors and no sales pitch.
Short-form cuts
One shoot becomes months of content: vertical Reels and Shorts, square posts and ad versions.
Fast website embeds
We compress and embed your videos so they play smoothly on phones without slowing your site down.
Captions, transcripts and schema
Every video gets captions, a transcript and video schema so search engines and AI tools can read what’s in it.
See it in action
One shoot day, videos for every channel
Pick a trade to see what we’d film and the videos we’d cut from it.
The story
What we film
Example shoot plan for illustration.
One system, not separate vendors
Video that powers the rest of your marketing
A great video only pays off when people see it. We plan every shoot around the channels that bring you leads.
Video that doesn’t slow your site
We load video so it plays quickly on phones without hurting your page speed or rankings.
Contractor web design
Fresh video on Google Maps
Short clips posted to your Google Business Profile show real activity and build trust with local searchers.
Local SEO services
Landing pages that keep ad clicks
A short video at the top of your Google Ads landing pages gives paid visitors a reason to stay and call.
PPC for contractors
Social ads people stop for
Vertical hooks and before-and-after reels from your shoot make real, non-stock ads for Facebook, Instagram and Nextdoor.
Social media advertising
Pages people stay on
Helpful videos on your service pages and guides keep visitors reading and watching longer.
Contractor SEO services
Transcripts AI search can cite
Captions and transcripts turn what your experts say on camera into text that ChatGPT, Gemini and AI Overviews can read.
Content marketing
Real Clients. Real Outcomes
Don't take our word for it
"In the Long Beach market, clients want an agent who truly knows the local neighborhoods. Partnering with Demand & Convert showed us that we don't have to rely on third-party aggregators or give away massive referral cuts to keep our pipeline full. They built us..."
Theary Pleng
Realtor, West BLVD Realty
"In my business, we don't have time for fluff. We value precision, whether we're inspecting an Amazon facility or a Walmart. When it came to our marketing, Demand & Convert delivered that same level of industrial-grade accuracy. Before them, we were invisible in the Long..."
Ron Pleng
Owner, RP Inspection Services
"I've spent my career on high-stakes jobsites like the Entrada project in Culver City and the Orange County Zoo, but I realized our digital presence didn't match the scale of our work. Demand & Convert stepped in and fixed that. They didn't just build a..."
Billy Rath
Owner, SoCal Special Inspections
"In the water and fire restoration business, speed is everything. We needed a marketing strategy that could capture high-intent property owners exactly when disaster strikes. This team completely delivered. They dialed in our local visibility so that when emergencies happen in Gilroy, Valley Pro is..."
David
Owner, Valley Pro Restoration & Contractor
"From an operational standpoint, this partnership has been outstanding. They didn't just hand us a generic marketing setup; they built a high-performing inbound system that consistently captures large-scale mitigation and restoration projects. The transparency, detailed communication, and undeniable impact on our bottom line make them..."
Matt Riley
Executive VP, Alert Disaster Restoration
"We wanted to expand our footprint across the Hanford area, and this team made it happen seamlessly. The quality of the residential and commercial pest leads we’re getting is incredible. They don't just send us random clicks; they drive actual, ready-to-book customers straight to our..."
Nathan
Owner, Valley Wide Pest Control
"Managing a pest control operation means we need a high volume of local inquiries to keep our routes tight and efficient. This team delivered exactly that. They set up a system that keeps our technicians busy right here in Gilroy, eliminating empty drive time. They..."
Richard Schmidt
Owner, Killroy Pest Control
"As a builder, the hardest part of marketing is finding people who actually understand the construction timeline and budget. This team gets it. They built a localized strategy that has completely streamlined our incoming project pipeline for custom decks and outdoor spaces. No wasted ad..."
Ken Rector
Owner, Ken Rector Construction
"As a custom builder, I don't need a high volume of cheap clicks—I need serious homeowners looking for premium outdoor living spaces. This team delivered exactly that. They completely dialed in our local targeting, and the quality of deck and outdoor project inquiries coming through..."
David Andreyev
Owner, Wave Decks
"They have been an invaluable asset to our growth at Fedrizzi Landscape Design. They took over our local marketing and turned it into an efficient, hands-off system that consistently surfaces serious property owners. If you want a team that delivers execution without the guesswork, this..."
Beatriz Fedrizzi PhD
Owner, Fedrizzi Landscape Design
"As a landscaping owner, managing seasonal dips can be tough, but this team has kept our crews completely booked out. We are getting high-intent calls for massive cleanups and hauling jobs right here in Napa. They cut right through the noise and brought us the..."
Josh A.
Owner, JA Landscaping and Hauling
"It’s rare to find a marketing team that communicates as clearly as they do. They didn't pitch us on a bunch of vanity metrics; instead, they built a straightforward strategy that keeps Reyff Electric directly in front of Napa homeowners. The transparency and steady stream..."
Ray Reyff
Owner, Reyff Electric
"We needed a marketing partner who actually understood the electrical trade and could position Davis Electric & Systems as the go-to choice in our area. They delivered exactly that. Our web presence is now a massive asset that consistently brings in the exact types of..."
Tim Davis and the Davis Family
Owner, Davis Electric & Systems
"If you want your phones to actually ring with high-paying plumbing jobs, this is the team to hire. They don’t hide behind confusing marketing jargon—they just deliver real, measurable results. They’ve helped us truly lock down the Davis area, and the stream of incoming calls..."
Michael Farias
Founder, The Plumbing Doctor®
"The communication is sharp, the strategy is transparent, and the results speak for themselves. They genuinely care about helping local service businesses succeed, and Steve Silva Plumbing is much stronger today because of their hard work. Highly recommend!"
Steve Silva
Steve Silva Plumbing
"Working with the team has completely transformed our pipeline at Angelo's Roofing. We’re finally getting high-quality, local leads in the Napa area that actually convert into real jobs. Their team understands the roofing business inside and out, and the results speak for themselves. Five stars!"
Stefan, Steve, and Brian
Owners, Angelo's Roofing
"The professionalism and strategic approach brought to our business completely overhauled how we acquire new clients. They understand the roofing and storm damage industry inside and out, making the entire process seamless. Five stars all day for the measurable results they’ve brought to Powers Roof..."
Galen Powers
Founder, Powers Roof Service
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FAQ
Contractor video marketing FAQ
What is a Documercial, and how is it different from a commercial?
A commercial tells people you’re good, usually with scripted actors and a sales pitch. A Documercial shows them. We film your actual team, trucks and jobsites, plus real customer walk-throughs, so homeowners trust you before you talk price.
Do our technicians need to be good on camera?
No, and we’d rather they weren’t acting. Homeowners can spot a scripted pitch. Our crew helps your team feel comfortable and films them doing what they do best: the job.
What happens on shoot day?
We plan the story with you first, then film on one of your jobsites with 4K cameras, drones and professional audio. We work around your crew so the job keeps moving, and capture short interviews with your team and customers.
Can we use the footage for social media ads?
Yes. We cut the main film into short vertical and square videos for Facebook, Instagram and Nextdoor ads and posts, so one shoot gives you months of ad creative.
Where will our videos be used?
On your website and landing pages, your Google Business Profile, YouTube, social media and ads. We also embed them so they load fast on phones.
How does video help our SEO and AI search visibility?
We add captions, transcripts and video schema so Google and AI tools can read what’s in your videos and connect that expertise to your business. Engaging video also keeps visitors on your pages longer.
Do we get territory exclusivity?
Yes. We only produce Documercials for one contractor per trade in each local market, so your competitors can’t get the same thing from us.
Ready to show homeowners your real work?
Pick exactly what your business needs with our marketing bundle builder, or talk with us about a shoot.
Real crews · Real jobsites · One contractor per trade per market
