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118-point contractor SEO audit

Contractor SEO audit that shows exactly why you’re not ranking.

Free SEO checkers give you a generic score. Our contractor SEO audit is a manual, 118-point review of your website, Google Business Profile and local search presence, with a plan that ranks every fix by how many jobs it can bring in.

Request your audit Build your bundle
  • Manual expert review
  • Ready in 5–7 business days
  • 1-on-1 strategy briefing

SEO audit report

yourcompany.com

62

Site health

  • Service pages load in 4.2s on mobile
  • No LocalBusiness schema on city pages
  • Business name and phone don’t match on 6 directories
  • Top competitor ranks for 14 high-ticket terms you don’t
  • Google Search Console connected and indexing
Action plan ranked by job-booking impact

Sample report for illustration.

Technical SEO Local SEO & Maps Core Web Vitals Schema AI search readiness Competitor gaps

The automated audit trap

Why free SEO checkers don’t help contractors

If you’ve tried a free SEO checker, you probably got a score and a list of broken image links or missing meta tags. That doesn’t explain why the phone isn’t ringing. Our audit is built for home service businesses, so it looks at what actually blocks local leads: weak Google Maps reach, broken location pages and mobile pages that make it hard to call.

  • A prioritized action plan. Every finding is ranked by its impact on booked jobs, not padded with minor issues.

  • Your competitors, reviewed. We study your top 3 competitors to see what’s working for them.

  • AI search check. We look at whether ChatGPT and Google’s AI Overviews recommend contractors in your trade, and what it takes to be one of them.

Request your audit

118-point audit diagnostics

1,284

Average issues found & resolved

98%

Target site health

+95%

Local ranking lift

What we check

What’s included in your contractor SEO audit

A complete website and local SEO audit, done by hand, covering the things that decide whether homeowners find you and call.

Search Console & Google Business Profile review

We dig into your real search data to see which high-ticket searches you show up for, and which ones you’re missing.

Local SEO audit

We check your business name, address and phone across directories, plus your local schema, to find what’s limiting your map pack reach.

Page speed and Core Web Vitals

We test your mobile speed and find what’s slowing it down, because homeowners with an urgent problem won’t wait for a slow page.

Site structure and headings

We review your service and location pages, headings and internal links to make sure your high-ticket pages get the most support.

AI search readiness

We check whether your content and schema are clear enough for Google’s AI Overviews and ChatGPT to understand and cite your business.

Competitor gap analysis

We compare your site with your top 3 competitors to show the pages, keywords and signals you need to outrank them.

The process

How the SEO audit works

From request to a clear plan in about a week.

  1. 1

    Request your audit

    Tell us about your business, trade and service area.

  2. 2

    We audit by hand

    Our team reviews your site, Google Business Profile and competitors over 5 to 7 business days.

  3. 3

    Get your action plan

    A prioritized list of fixes, ranked by how much each can help you book jobs. No 100-page PDF.

  4. 4

    1-on-1 strategy briefing

    We walk you through the findings and show you exactly how to fix them.

See what we find

Sample SEO audit findings by trade

Pick a trade to see the kind of problems a contractor SEO audit uncovers.

Roofing website audit

Site health 62%

    Why it matters

    Service pages that support your big jobs

    We check that your service pages are organized with clear headings and that your menu and internal links point to your high-ticket replacement pages, so those pages carry the most weight with Google.

    Audit my website

    Sample findings for illustration.

    One audit, every channel

    Audit findings that improve all your marketing

    An SEO audit is the foundation for everything else. The same leaks that hurt your rankings also waste ad spend and lose leads.

    Faster mobile pages

    We confirm your site loads in under 2.5 seconds on mobile, so homeowners can call before they give up and leave.

    Contractor web design

    Bigger Google Maps reach

    Fixing directory listings and local schema helps your Google Business Profile rank in neighboring zip codes.

    Local SEO services

    Less wasted ad spend

    Slow or mismatched landing pages raise your Google Ads costs. We check that your pages match your ad groups.

    PPC for contractors

    A stronger SEO foundation

    We check your headings, topic coverage and site structure, which decide how well you rank for high-intent searches.

    Contractor SEO services

    Tracking that works

    Broken pixels and tags break retargeting. We test your tracking so social media ads reach the right visitors.

    Social media advertising

    Video that doesn’t slow you down

    We check your video embeds so they show off your crew without hurting page speed or causing the layout to jump.

    Contractor video production

    Real Clients. Real Outcomes

    Don't take our word for it

    Theary Pleng
    Long Beach, Ca Real Estate

    "In the Long Beach market, clients want an agent who truly knows the local neighborhoods. Partnering with Demand & Convert showed us that we don't have to rely on third-party aggregators or give away massive referral cuts to keep our pipeline full. They built us..."

    Read Full Case Study

    Theary Pleng

    Realtor, West BLVD Realty

    Ron Pleng
    Long Beach, Ca Deputy Special Inspection

    "In my business, we don't have time for fluff. We value precision, whether we're inspecting an Amazon facility or a Walmart. When it came to our marketing, Demand & Convert delivered that same level of industrial-grade accuracy. Before them, we were invisible in the Long..."

    Read Full Case Study

    Ron Pleng

    Owner, RP Inspection Services

    Billy Rath
    Garden Grove, Ca Deputy Special Inspection

    "I've spent my career on high-stakes jobsites like the Entrada project in Culver City and the Orange County Zoo, but I realized our digital presence didn't match the scale of our work. Demand & Convert stepped in and fixed that. They didn't just build a..."

    Read Full Case Study

    Billy Rath

    Owner, SoCal Special Inspections

    David
    Gilroy, Ca Water & Fire Restoration

    "In the water and fire restoration business, speed is everything. We needed a marketing strategy that could capture high-intent property owners exactly when disaster strikes. This team completely delivered. They dialed in our local visibility so that when emergencies happen in Gilroy, Valley Pro is..."

    Read Full Case Study

    David

    Owner, Valley Pro Restoration & Contractor

    Matt Riley
    Hanford, Ca Water & Fire Restoration

    "From an operational standpoint, this partnership has been outstanding. They didn't just hand us a generic marketing setup; they built a high-performing inbound system that consistently captures large-scale mitigation and restoration projects. The transparency, detailed communication, and undeniable impact on our bottom line make them..."

    Matt Riley

    Executive VP, Alert Disaster Restoration

    Nathan
    Hanford, Ca Pest Control & Extermination

    "We wanted to expand our footprint across the Hanford area, and this team made it happen seamlessly. The quality of the residential and commercial pest leads we’re getting is incredible. They don't just send us random clicks; they drive actual, ready-to-book customers straight to our..."

    Nathan

    Owner, Valley Wide Pest Control

    Richard Schmidt
    Gilroy, Ca Pest Control & Extermination

    "Managing a pest control operation means we need a high volume of local inquiries to keep our routes tight and efficient. This team delivered exactly that. They set up a system that keeps our technicians busy right here in Gilroy, eliminating empty drive time. They..."

    Richard Schmidt

    Owner, Killroy Pest Control

    Ken Rector
    Rocklin, Ca Deck Building & Outdoor Living

    "As a builder, the hardest part of marketing is finding people who actually understand the construction timeline and budget. This team gets it. They built a localized strategy that has completely streamlined our incoming project pipeline for custom decks and outdoor spaces. No wasted ad..."

    Ken Rector

    Owner, Ken Rector Construction

    David Andreyev
    Davis, Ca Deck Building & Outdoor Living

    "As a custom builder, I don't need a high volume of cheap clicks—I need serious homeowners looking for premium outdoor living spaces. This team delivered exactly that. They completely dialed in our local targeting, and the quality of deck and outdoor project inquiries coming through..."

    David Andreyev

    Owner, Wave Decks

    Beatriz Fedrizzi PhD
    Davis, Ca Landscaping & Hardscaping

    "They have been an invaluable asset to our growth at Fedrizzi Landscape Design. They took over our local marketing and turned it into an efficient, hands-off system that consistently surfaces serious property owners. If you want a team that delivers execution without the guesswork, this..."

    Beatriz Fedrizzi PhD

    Owner, Fedrizzi Landscape Design

    Josh A.
    Napa, Ca Landscaping & Hardscaping

    "As a landscaping owner, managing seasonal dips can be tough, but this team has kept our crews completely booked out. We are getting high-intent calls for massive cleanups and hauling jobs right here in Napa. They cut right through the noise and brought us the..."

    Josh A.

    Owner, JA Landscaping and Hauling

    Ray Reyff
    Napa, Ca Electrical Upgrades

    "It’s rare to find a marketing team that communicates as clearly as they do. They didn't pitch us on a bunch of vanity metrics; instead, they built a straightforward strategy that keeps Reyff Electric directly in front of Napa homeowners. The transparency and steady stream..."

    Ray Reyff

    Owner, Reyff Electric

    Tim Davis and the Davis Family
    Davis, Ca Electrical Upgrades

    "We needed a marketing partner who actually understood the electrical trade and could position Davis Electric & Systems as the go-to choice in our area. They delivered exactly that. Our web presence is now a massive asset that consistently brings in the exact types of..."

    Tim Davis and the Davis Family

    Owner, Davis Electric & Systems

    Michael Farias
    Davis, Ca Plumbing, Drain & Sewer

    "If you want your phones to actually ring with high-paying plumbing jobs, this is the team to hire. They don’t hide behind confusing marketing jargon—they just deliver real, measurable results. They’ve helped us truly lock down the Davis area, and the stream of incoming calls..."

    Michael Farias

    Founder, The Plumbing Doctor®

    Steve Silva
    Napa, Ca Plumbing, Drain & Sewer

    "The communication is sharp, the strategy is transparent, and the results speak for themselves. They genuinely care about helping local service businesses succeed, and Steve Silva Plumbing is much stronger today because of their hard work. Highly recommend!"

    Steve Silva

    Steve Silva Plumbing

    Stefan, Steve, and Brian
    Napa, Ca Roofing & Storm Damage

    "Working with the team has completely transformed our pipeline at Angelo's Roofing. We’re finally getting high-quality, local leads in the Napa area that actually convert into real jobs. Their team understands the roofing business inside and out, and the results speak for themselves. Five stars!"

    Stefan, Steve, and Brian

    Owners, Angelo's Roofing

    Galen Powers
    Rocklin, Ca Roofing & Storm Damage

    "The professionalism and strategic approach brought to our business completely overhauled how we acquire new clients. They understand the roofing and storm damage industry inside and out, making the entire process seamless. Five stars all day for the measurable results they’ve brought to Powers Roof..."

    Galen Powers

    Founder, Powers Roof Service

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    FAQ

    Contractor SEO audit FAQ

    How is your audit different from a free SEO checker?

    Free tools give you an automated score with no context for your trade. Our audit is done by hand by SEO specialists. We look at your site structure, schema and keywords the way a local home service business needs, to find why you’re not winning high-ticket jobs in your area.

    What’s included in the action plan?

    A prioritized list of fixes ranked by impact, covering your technical foundation, page speed, local SEO, how ready your site is for AI search, and a competitor gap analysis showing what you need to outrank your rivals. No 100-page PDF of filler.

    How long does the audit take?

    Because it’s a manual review, the audit takes 5 to 7 business days. Then we schedule a 1-on-1 strategy briefing to walk you through the findings and how to fix them.

    Does the audit include a local SEO audit?

    Yes. Along with your website, we review your Google Business Profile, your business details across directories and your local schema, which together decide how far your map pack rankings reach.

    Does the audit check if my site is ready for AI search?

    Yes. We check whether your content, headings and schema are clear enough for Google’s AI Overviews and tools like ChatGPT to understand your business and recommend you.

    Can I get an audit if I already have an SEO agency?

    Absolutely. Many contractors use our audit as a second opinion. If the monthly reports look fine but the phone isn’t ringing, the audit shows whether your current agency is focused on the high-ticket local searches that matter.

    Ready to see what’s holding your site back?

    Request your contractor SEO audit, or pick the services you need with our marketing bundle builder.

    Build your marketing bundle Request your audit

    Manual 118-point review · 5–7 business days · 1-on-1 briefing

    Demand & Convert

    “We Don’t Just ‘Do Marketing.’ We Engineer Revenue.”

    High-velocity client acquisition built exclusively for local trade contractors. We bypass predatory lead brokers to secure exclusive local territories and direct-response booking streams.

    Proudly Engineered in the USA

    Our Services

    • Web Design
    • Search Engine Optimization
    • Local SEO & Maps Pack
    • Google Pay-Per-Click
    • Social Media Management
    • Paid Social Advertising
    • Local Content Marketing

    Contact Us

    • 951-223-5634
    • Send an Inquiry
    • Book a Strategy Call
    • 40921 Diana Lane
      Lake Elsinore, CA 92532

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    © 2026 Demand & Convert. All Rights Reserved. Engineered with precision.

    Location updated
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    Find Your TradePricing
    Book a Strategy CallBuild Your Bundle
    951-223-5634

    Services

    PPC ServicesGoogle Ads managed for calls, not clicks

    Web Design

    All Web DesignDesign GalleryExample websites for each trade

    Social Media Services

    All Social Media ServicesAdvertisingFacebook and Instagram ads in your area

    SEO Services

    All SEO ServicesSEO AuditFind what’s holding your site back on GoogleLocal SEOShow up on Google Maps near your customers

    Content Marketing Services

    All Content Marketing ServicesDocumercial Video ProductionShort documentary-style videos about your businessSEO CopywritingWebsite pages written for search and for customers

    Learn

    Local SEO PlaybooksFree step-by-step playbooks for your tradeGuidesPlain-English guides to contractor marketingFind A ContractorOur directory of local contractorsBlogArticles on contractor marketing

    Tools

    All ToolsWebsite Speed TestSee how fast your site loads on a phoneAI Search & Website CheckCheck how AI search tools see your businessCompetitor ComparisonCompare your website with a local competitorLocal SEO ROI CalculatorEstimate what more calls could be worth

    Demos

    Local AI SEO PresentationLocal SEO, in a 5-minute walkthroughPPC PresentationGoogle Ads, in a 5-minute walkthroughSMM PresentationSocial media, in a 5-minute walkthrough

    About

    All AboutCase StudiesResults from businesses we work withContact InfoCall, email or send us a request