118-point contractor SEO audit
Contractor SEO audit that shows exactly why you’re not ranking.
Free SEO checkers give you a generic score. Our contractor SEO audit is a manual, 118-point review of your website, Google Business Profile and local search presence, with a plan that ranks every fix by how many jobs it can bring in.
- Manual expert review
- Ready in 5–7 business days
- 1-on-1 strategy briefing
SEO audit report
yourcompany.com
62
Site health
- Service pages load in 4.2s on mobile
- No LocalBusiness schema on city pages
- Business name and phone don’t match on 6 directories
- Top competitor ranks for 14 high-ticket terms you don’t
- Google Search Console connected and indexing
Sample report for illustration.
The automated audit trap
Why free SEO checkers don’t help contractors
If you’ve tried a free SEO checker, you probably got a score and a list of broken image links or missing meta tags. That doesn’t explain why the phone isn’t ringing. Our audit is built for home service businesses, so it looks at what actually blocks local leads: weak Google Maps reach, broken location pages and mobile pages that make it hard to call.
A prioritized action plan. Every finding is ranked by its impact on booked jobs, not padded with minor issues.
Your competitors, reviewed. We study your top 3 competitors to see what’s working for them.
AI search check. We look at whether ChatGPT and Google’s AI Overviews recommend contractors in your trade, and what it takes to be one of them.
118-point audit diagnostics
1,284
Average issues found & resolved
98%
Target site health
+95%
Local ranking lift
What we check
What’s included in your contractor SEO audit
A complete website and local SEO audit, done by hand, covering the things that decide whether homeowners find you and call.
Search Console & Google Business Profile review
We dig into your real search data to see which high-ticket searches you show up for, and which ones you’re missing.
Local SEO audit
We check your business name, address and phone across directories, plus your local schema, to find what’s limiting your map pack reach.
Page speed and Core Web Vitals
We test your mobile speed and find what’s slowing it down, because homeowners with an urgent problem won’t wait for a slow page.
Site structure and headings
We review your service and location pages, headings and internal links to make sure your high-ticket pages get the most support.
AI search readiness
We check whether your content and schema are clear enough for Google’s AI Overviews and ChatGPT to understand and cite your business.
Competitor gap analysis
We compare your site with your top 3 competitors to show the pages, keywords and signals you need to outrank them.
The process
How the SEO audit works
From request to a clear plan in about a week.
1
Request your audit
Tell us about your business, trade and service area.
2
We audit by hand
Our team reviews your site, Google Business Profile and competitors over 5 to 7 business days.
3
Get your action plan
A prioritized list of fixes, ranked by how much each can help you book jobs. No 100-page PDF.
4
1-on-1 strategy briefing
We walk you through the findings and show you exactly how to fix them.
See what we find
Sample SEO audit findings by trade
Pick a trade to see the kind of problems a contractor SEO audit uncovers.
Roofing website audit
Site health 62%
Why it matters
Service pages that support your big jobs
We check that your service pages are organized with clear headings and that your menu and internal links point to your high-ticket replacement pages, so those pages carry the most weight with Google.
Audit my websiteSample findings for illustration.
One audit, every channel
Audit findings that improve all your marketing
An SEO audit is the foundation for everything else. The same leaks that hurt your rankings also waste ad spend and lose leads.
Faster mobile pages
We confirm your site loads in under 2.5 seconds on mobile, so homeowners can call before they give up and leave.
Contractor web design
Bigger Google Maps reach
Fixing directory listings and local schema helps your Google Business Profile rank in neighboring zip codes.
Local SEO services
Less wasted ad spend
Slow or mismatched landing pages raise your Google Ads costs. We check that your pages match your ad groups.
PPC for contractors
A stronger SEO foundation
We check your headings, topic coverage and site structure, which decide how well you rank for high-intent searches.
Contractor SEO services
Tracking that works
Broken pixels and tags break retargeting. We test your tracking so social media ads reach the right visitors.
Social media advertising
Video that doesn’t slow you down
We check your video embeds so they show off your crew without hurting page speed or causing the layout to jump.
Contractor video production
Real Clients. Real Outcomes
Don't take our word for it
Territory Available!
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Start Your 60-Day Free TrialFAQ
Contractor SEO audit FAQ
How is your audit different from a free SEO checker?
Free tools give you an automated score with no context for your trade. Our audit is done by hand by SEO specialists. We look at your site structure, schema and keywords the way a local home service business needs, to find why you’re not winning high-ticket jobs in your area.
What’s included in the action plan?
A prioritized list of fixes ranked by impact, covering your technical foundation, page speed, local SEO, how ready your site is for AI search, and a competitor gap analysis showing what you need to outrank your rivals. No 100-page PDF of filler.
How long does the audit take?
Because it’s a manual review, the audit takes 5 to 7 business days. Then we schedule a 1-on-1 strategy briefing to walk you through the findings and how to fix them.
Does the audit include a local SEO audit?
Yes. Along with your website, we review your Google Business Profile, your business details across directories and your local schema, which together decide how far your map pack rankings reach.
Does the audit check if my site is ready for AI search?
Yes. We check whether your content, headings and schema are clear enough for Google’s AI Overviews and tools like ChatGPT to understand your business and recommend you.
Can I get an audit if I already have an SEO agency?
Absolutely. Many contractors use our audit as a second opinion. If the monthly reports look fine but the phone isn’t ringing, the audit shows whether your current agency is focused on the high-ticket local searches that matter.
Ready to see what’s holding your site back?
Request your contractor SEO audit, or pick the services you need with our marketing bundle builder.
Manual 118-point review · 5–7 business days · 1-on-1 briefing
