150 Fresh Marketing Statistics for 2024



Staying ahead of the curve is crucial for success. As we dive into 2024, marketers and business owners need to arm themselves with the latest data to inform their strategies and drive results. At Demand & Convert, we’ve compiled a comprehensive list of 150 fresh marketing statistics that cover every aspect of digital marketing, from SEO to social media and beyond.

These eye-opening statistics will help you understand current trends, consumer behavior, and the effectiveness of various marketing tactics. Whether you’re a seasoned marketer or just starting out, these insights will provide valuable guidance for optimizing your marketing efforts in 2024.

Let’s explore the numbers that are shaping the marketing landscape across the following categories:

• SEO Statistics
• PPC Statistics
• Social Media Statistics
• Web Design Statistics
• Content Marketing Statistics
• Email Marketing Statistics
• Video Marketing Statistics
• Lead Generation Statistics
• Miscellaneous Marketing Statistics

SEO Statistics

Search Engine Optimization (SEO) remains a cornerstone of digital marketing, driving organic traffic and establishing online visibility. Here are 20 SEO statistics that highlight its importance and effectiveness in 2024:

• Organic search is responsible for 53% of all website traffic (Brightedge).
• 68% of online experiences begin with a search engine (BrightEdge).
• The first five organic results account for 67.60% of all clicks (Zero Limit Web).
• 75% of users never scroll past the first page of search results (HubSpot).
• Long-tail keywords have a 3-5% higher click-through rate than generic searches (Ahrefs).
• Mobile devices account for 58% of organic search engine visits (Statista).
• 50% of search queries are four words or longer (SEMrush).
• Websites with a blog have 434% more indexed pages than those without (Tech Client).
• 94% of content gets zero external links (Backlinko).
• Pages with at least one image rank higher than pages without images (Backlinko).
• The average word count of a first-page Google result is 1,447 words (Backlinko).
• 36% of SEO experts think the headline/title tag is the most important SEO element (Databox).
• 57% of marketing executives say on-page content development is the most effective SEO tactic (MediaPost).
• 91% of pages get no organic traffic from Google (Ahrefs).
• The average Google first page result contains 1,890 words (Backlinko).
• 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot).
• 70% of marketers see SEO as more effective than PPC (Databox).
• Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111% (HubSpot).
• 65% of searches result in zero clicks (SparkToro).
• Local searches lead 50% of mobile visitors to visit stores within one day (Google).

These statistics underscore the critical role of SEO in driving organic traffic and visibility. At Demand & Convert, we’ve seen firsthand how a well-executed SEO strategy can dramatically improve a website’s performance. For instance, one of our B2B clients saw a 150% increase in organic traffic within six months of implementing a comprehensive SEO plan tailored to their industry.

PPC Statistics

While SEO focuses on organic growth, Pay-Per-Click (PPC) advertising offers immediate visibility and targeted reach. Here are 20 PPC statistics that demonstrate its effectiveness in 2024:

• Businesses make an average of $2 in revenue for every $1 they spend on Google Ads (Google).
• The average click-through rate (CTR) for PPC ads across all industries is 1.91% (WordStream).
• 65% of small-to-midsized businesses have a PPC campaign (Clutch).
• 33% of people click on a paid search ad because it directly answers their search query (Clutch).
• PPC visitors are 50% more likely to purchase something than organic visitors (Unbounce).
• Search ads can increase brand awareness by 80% (Google).
• 79% of brands say PPC is hugely beneficial for their business (Clutch).
• The average cost per click in Google Ads across all industries is $2.69 for search and $0.63 for display (WordStream).
• 46% of clicks go to the top three paid advertising positions (WordStream).
• Sponsored content has increased by 133% since 2018 (SEMrush).
• The automotive industry has the highest average CTR for search ads at 4% (WordStream).
• Mobile devices account for 60% of clicks on Google search ads (Statista).
• 75% of people say paid search ads make it easier to find the information they are searching for (Clutch).
• The average conversion rate in Google Ads across all industries is 3.75% for search and 0.77% for display (WordStream).
• 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused (Google).
• Video ads have an average CTR of 1.84%, the highest of all digital ad formats (Matchcraft).
• 63% of people would click on a Google ad (Clutch).
• Bing Ads reach 63 million searchers that aren’t reached with Google Ads (Microsoft Advertising).
• 49% of people said they clicked on text ads, 31% on Shopping ads, and 16% on video ads (Clutch).
• The finance and insurance industry has the highest average cost per click for search ads at $3.44 (WordStream).

At Demand & Convert, we’ve leveraged these insights to create highly effective PPC campaigns for our clients. For example, we helped an e-commerce client achieve a 200% increase in qualified leads by optimizing their Google Ads strategy, focusing on high-intent keywords and creating compelling ad copy that resonated with their target audience.

Social Media Statistics

Social media continues to be a powerful force in digital marketing, offering unprecedented reach and engagement opportunities. Here are 20 social media statistics that highlight its importance in 2024:

• There are 4.89 billion social media users worldwide in 2024 (Statista).
• The average user spends 2 hours and 29 minutes per day on social media (Hootsuite).
• Facebook remains the most used social platform with 2.96 billion monthly active users (Statista).
• Instagram has over 2 billion monthly active users (Statista).
• TikTok is the fastest-growing social media platform, with 1.05 billion active users worldwide (Statista).
• LinkedIn has 900 million members in over 200 countries and territories worldwide (LinkedIn).
• 54% of social browsers use social media to research products (GlobalWebIndex).
• 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing).
• 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer).
• Social media advertising revenue is expected to reach $272.7 billion in 2024 (Statista).
• 90% of Instagram users follow at least one business (Instagram).
• Twitter has 396.5 million active users worldwide (Statista).
• Pinterest has over 450 million monthly active users (Pinterest).
• 80% of B2B leads come from LinkedIn (LinkedIn).
• YouTube is the second most popular website after Google (Alexa).
• 54% of social media users use social media to research products (GlobalWebIndex).
• 91% of all social media users access social channels via mobile devices (Lyfemarketing).
• Facebook ads reach 2.11 billion of the platform’s 2.96 billion monthly active users (Hootsuite).
• 40% of consumers use social media to research new brands or products (GlobalWebIndex).
• The average engagement rate for Facebook posts is 0.07% (Hootsuite).

At Demand & Convert, we’ve seen the power of social media marketing firsthand. For instance, we helped a B2B client increase their LinkedIn lead generation by 300% by implementing a content strategy focused on industry insights and thought leadership pieces, demonstrating the potential of well-executed social media campaigns.

Web Design Statistics

Web design plays a crucial role in digital marketing, affecting user experience, conversions, and overall online presence. Here are 20 web design statistics that underscore its importance in 2024:

• 38% of people will stop engaging with a website if the content or layout is unattractive (Adobe).
• 88% of online consumers are less likely to return to a site after a bad experience (Amazon Web Services).
• 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design (Stanford).
• The first 50 milliseconds of a website’s load time are crucial for users’ first impressions (Google).
• 39% of people will stop engaging with a website if images won’t load or take too long to load (Adobe).
• Mobile devices account for approximately half of web page views worldwide (Statista).
• 57% of internet users say they won’t recommend a business with a poorly designed website on mobile (Sweor).
• Slow-loading websites cost retailers $2.6 billion in lost sales each year (Econsultancy).
• 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website (Sweor).
• 94% of first impressions relate to your site’s web design (ResearchGate).
• 66% of people would prefer to read something beautifully designed than something plain (Adobe).
• 44% of website visitors will leave a company’s website if there’s no contact information or phone number (KoMarketing).
• 74% of users are more likely to return to mobile-friendly websites (Google).
• Users form 75% of their judgment on a website’s credibility purely on its aesthetics (Stanford).
• 47% of Users expect a maximum of 2 seconds loading time for an average website (Akamai).
• Color improves brand recognition by up to 80% (University of Loyola, Maryland).
• 70% of small business websites lack a Call to Action (CTA) on their homepage (Small Business Trends).
• Websites with a strong visual hierarchy increase their conversion rates by 34% (SmartInsights).
• 38% of people will stop engaging with a website if the content or layout is unattractive (Adobe).
• A one-second delay in page load time yields a 7% loss in conversions (Neil Patel).

At Demand & Convert, we’ve leveraged these insights to create high-performing websites for our clients. For example, after redesigning a client’s e-commerce site with a focus on mobile responsiveness and improved user experience, we saw a 45% increase in mobile conversions and a 25% decrease in bounce rate.

Content Marketing Statistics

Content marketing continues to be a cornerstone of digital marketing strategies, driving engagement, building brand authority, and supporting SEO efforts. Here are 20 content marketing statistics that highlight its effectiveness in 2024:

• Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads (DemandMetric).
• 72% of marketers say content marketing increases engagement and leads (CMI).
• 92% of marketers reported that their company views content as a business asset (CMI).
• Companies that blog produce 67% more leads per month than those that don’t (DemandMetric).
• 47% of buyers view 3-5 pieces of content before engaging with a sales rep (DemandGen Report).
• Long-form content generates 9x more leads than short-form content (Curata).
• 70% of marketers are actively investing in content marketing (HubSpot).
• Content marketing generates over 3x as many leads as outbound marketing and costs 62% less (CMI).
• 72% of marketers say content marketing increases engagement (CMI).
• Blogs are considered the primary form of media used within content marketing strategies, with over 86% of content marketers using them (SEMrush).
• 60% of marketers create at least one piece of content each day (eMarketer).
• 78% of companies have a team of one to three content specialists (SEMrush).
• 94% of marketers use social media for content distribution (CMI).
• Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106% (HubSpot).
• 38% of marketers publish content several times a week (HubSpot).
• 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (DemandGen Report).
• 79% of B2B buyers share information they find useful with their colleagues (IDG).
• The top 3 content marketing tactics are blogging (65%), social media posts (64%), and case studies (64%) (CMI).
• 51% of content consumption derives from organic search (BrightEdge).
• Infographics are liked and shared on social media 3X more than any other type of content (MassPlanner).

At Demand & Convert, we’ve seen the power of content marketing in action. For instance, we helped a B2B SaaS client increase their organic traffic by 200% and lead generation by 150% over six months by implementing a comprehensive content strategy that included in-depth blog posts, whitepapers, and case studies targeted at their specific audience personas.

Email Marketing Statistics

Despite the rise of new marketing channels, email marketing remains one of the most effective tools for engaging customers and driving conversions. Here are 20 email marketing statistics that demonstrate its continued relevance in 2024:

• The global email marketing market is set to reach $17.9 billion by 2027 (Statista).
• There are 4 billion daily email users (Statista).
• 59% of marketers say email is their biggest source of ROI (Emma).
• For every $1 spent on email marketing, the average return is $42 (DMA).
• Segmented email campaigns drive a 760% increase in revenue (Campaign Monitor).
• Personalized email subject lines increase open rates by 50% (Yes Lifecycle Marketing).
• 73% of millennials prefer communications from businesses to come via email (Adestra).
• 99% of email users check their inbox every day, with some checking 20 times a day (OptinMonster).
• 35% of marketers send their subscribers 3-5 emails per week (Not Another State of Marketing).
• Mobile devices account for at least 50% of all opened emails (Litmus).
• Including videos in your email can increase click rates by 300% (Martech Advisor).
• 78% of marketers have seen an increase in email engagement over the last 12 months (HubSpot).
• Welcome emails have an average open rate of 82% (GetResponse).
• Emails with personalized subject lines generate 50% higher open rates (Yes Lifecycle Marketing).
• 63% of companies that are outgrowing their competitors use automation (Lenskold and Pedowitz).
• Automated emails generate 320% more revenue than non-automated emails (Campaign Monitor).
• 43% of people report checking their emails on their smartphones every day (Adobe).
• The average open rate for emails across all industries is 21.33% (Mailchimp).
• 40% of B2B marketers say email newsletters are most critical to their content marketing success (Content Marketing Institute).
• 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis (Statista).

At Demand & Convert, we’ve leveraged these insights to create highly effective email marketing campaigns for our clients. For example, we helped an e-commerce client increase their email-driven revenue by 75% by implementing a segmented and personalized email strategy, including automated welcome series and abandoned cart reminders.