30+ Useful Shopify Statistics to Know in 2024

Whether you’re considering launching an online store, evaluating your current ecommerce platform, or simply looking to benchmark your performance, understanding Shopify’s position in the market can provide valuable insights.

This comprehensive guide presents over 30 key Shopify statistics for 2024, covering everything from market share and user base to conversion rates and popular themes. By the end of this article, you’ll have a clear picture of Shopify’s impact on the ecommerce landscape and how this information can inform your online business strategy.

General Stats About Shopify

Let’s start with an overview of Shopify’s market position and overall impact:

Shopify powers over 4 million live websites worldwide, showcasing its dominant position in the ecommerce platform market.
On average, Shopify has 2.1 million active users per day, indicating high engagement and consistent usage among its customer base.
Shopify holds nearly 11% of the total ecommerce market share, making it one of the leading players in the industry.
In 2023, Shopify facilitated purchases for 675 million buyers, demonstrating its vast reach and impact on global ecommerce.
Since its launch in 2006, Shopify has processed over $886 billion in ecommerce sales, highlighting its significant role in driving online commerce.
Shopify employs 8,300 people, including both employees and contractors, supporting its massive operations and continuous innovation.
The platform has contributed to $444 billion in global economic activity, underscoring its broader economic impact beyond just facilitating sales.

These statistics paint a picture of Shopify as a major force in ecommerce, with a large and active user base, significant market share, and substantial economic impact. For businesses considering an ecommerce platform or looking to understand industry trends, these numbers demonstrate Shopify’s stability and growth potential.

Stats About Shopify Stores

Now, let’s get into more specific information about the stores and businesses using Shopify:

Over a million businesses use Shopify for their ecommerce needs, ranging from small startups to large enterprises.
The United States leads in Shopify adoption, with 2,658,912 (58%) of Shopify stores registered in the US.
The United Kingdom follows with 207,941 registered Shopify shops.
Australia ranks third with 149,682 Shopify stores.
50,556 live websites use Shopify Plus, the enterprise-level solution starting at $2,500 per month, indicating significant adoption among larger businesses.
Fashion merchants are the leading users of Shopify, with over 500,000 apparel online stores on the platform.
Following fashion, the top categories are:

Home and Garden (221,000+ stores)
Beauty and Fitness (186,000+ stores)
Food and Drink (116,000+ stores)

Notable large companies using Shopify include Tesla, Sephora, and Nestlé, demonstrating the platform’s capability to support major brands.
In response to economic pressures, 81% of Shopify companies plan to increase product prices due to inflation.

These statistics highlight Shopify’s global reach, its popularity across various industries, and its ability to support businesses of all sizes. For entrepreneurs and businesses considering Shopify, this data suggests a versatile platform capable of scaling with your business growth.

Stats About Shopify Conversions

Understanding conversion rates and sales performance is crucial for any ecommerce business. Here’s what the data shows for Shopify:

Shopify’s gross merchandise volume (GMV) has increased by 19.65% over the past year, indicating strong growth in sales through the platform.
The top 20% of Shopify stores have an average conversion rate of 3.3%, providing a benchmark for high-performing stores.
On desktop devices, Shopify stores have an average checkout completion rate of 46.3%, highlighting the importance of optimizing the checkout process.
In 2023, Shopify brought in $1.84 billion in subscription revenue, demonstrating the platform’s financial strength.
Different marketing channels show varying conversion rates for Shopify stores:

Email marketing: 4.3% conversion rate
Search marketing: 3.0% conversion rate
Direct marketing: 2.9% conversion rate
Social media: 1.8% conversion rate

These conversion statistics provide valuable benchmarks for Shopify store owners and those considering the platform. They highlight the effectiveness of different marketing channels and the potential for sales through a well-optimized Shopify store.

Stats About Shopify Themes and Apps

The flexibility and customization options of an ecommerce platform are crucial for creating a unique and effective online store. Here’s what the numbers say about Shopify’s themes and apps:

Shopify offers more than 100 free and paid themes, providing a wide range of design options for store owners.
The most popular Shopify themes are:

25.2% of Shopify stores use the Dawn theme
7.5% use the Debut theme
4.3% use the Refresh theme
The Shopify App Store features over 13,000 apps, offering extensive functionality extensions for Shopify stores.

These statistics demonstrate the customization potential of Shopify stores, with a wide variety of themes and a robust app ecosystem. This flexibility allows businesses to create unique, feature-rich online stores tailored to their specific needs.

Conclusion: Leveraging Shopify Statistics for Your Ecommerce Success

These Shopify statistics for 2024 paint a picture of a robust, growing platform that supports businesses of all sizes across various industries. From its significant market share and global economic impact to the performance metrics of individual stores, Shopify demonstrates its position as a leader in the ecommerce space.

For businesses considering Shopify or current users looking to optimize their stores, these statistics offer valuable insights:

Shopify’s large and growing user base suggests a stable platform with ongoing development and support.
The platform’s ability to support both small businesses and major brands indicates scalability.
Conversion rate benchmarks provide goals to strive for and highlight the importance of marketing channel optimization.
The variety of themes and extensive app ecosystem offer flexibility in store design and functionality.

However, numbers alone don’t guarantee success. To truly leverage the power of Shopify and stand out in the competitive ecommerce landscape, you need a strategic approach to your online store.

That’s where Demand & Convert comes in. Our team of ecommerce experts can help you:

Design and optimize your Shopify store for maximum conversions
Develop a marketing strategy tailored to your specific audience and industry
Implement data-driven improvements based on industry benchmarks and your store’s unique performance

Ready to take your Shopify store to the next level? Contact Demand & Convert today for a personalized consultation and discover how we can help you achieve your ecommerce goals.